Shruthi is a creator and entrepreneur in her 20s who left a high-paying job to become a full-time creator. She coaches first-time entrepreneurs and solopreneurs to build genuine communities and navigate the people side of business, with a focus on content strategy and customer journey management.
Shruti's approach to productivity centers around embracing an organic, flow-based work style rather than rigid structure. She describes herself as "not a structured person" who prefers "going with the flow," working intensively when inspiration strikes rather than maintaining consistent daily schedules. Her method involves creating comprehensive to-do lists that she prints and posts on her bulletin board, but crucially, she doesn't force herself to follow them in order. "Today if I had to move to write emails I would just write them, tomorrow if I had the mood to write templates I would just write them," she explains, noting that this flexibility "removed the pressure for me."
Her time management strategy involves batching work during high-energy periods - sometimes working 5-6 hours straight when experiencing what she calls "brain diarrhea" moments of intense creativity, then taking complete breaks on other days. For her DM toolkit, she deliberately spread the work over a month despite the actual content creation taking only 12-15 hours, using this extended timeline to avoid burnout and improve quality. Shruti also emphasizes the importance of building in public consistently, tweeting 4-5 times per week about her progress even when she completed most work in single intensive sessions. This approach helped her maintain momentum and audience engagement without the pressure of daily content creation.
Shruti's primary advice for aspiring digital product creators is to "plan it properly" and view product creation as a complete lifecycle rather than just focusing on the product itself. She emphasizes that creators often get tunnel vision on building the actual product while neglecting crucial elements like marketing strategy, pricing research, beta testing, and post-launch support. "It's a life cycle like I think we're just so focused on creating the product that we don't see anything else," she explains, recommending creators plan everything from email sequences to testimonial collection before launch.
She strongly advocates for leveraging community and asking for help, sharing how reaching out to newsletter writers like Kevin and Kim Doyle resulted in additional sales. "You don't have to do all the work so you can ask people to help you out," she notes, encouraging creators to prepare friends to quote tweet launches and to gather testimonials proactively. Shruti also addresses the common struggle with being "salesy," acknowledging the tension between wanting to help people and feeling uncomfortable with marketing. Her solution is to focus on storytelling and building genuine relationships, trusting that authentic connections will naturally lead to sales while maintaining personal integrity in the process.
"I realized that you know that was enough like I could see a pattern so I stopped at 32."
— Shruthi She explains how she conducted 32 customer interviews to validate her DM toolkit idea and recognized when she had enough data to move forward.
"I also realized that as creators we often focus a lot on just the product and creating the product and we forget the there's a life cycle for a product launch you know there is marketing involved you have to sell yourself... and how you place your product like the messaging and stuff is so much more important than the product itself."
— Shruthi She reflects on her key learning after launching her first paid product about the importance of marketing and messaging beyond just product creation.
"I wanted to solve a problem that was big enough like I could write a bit about the content so that I can sell it for a particular price it should also be important enough that people will pay for it um and I mean I should be able to develop it further if it is successful in the future."
— Shruthi She outlines her three criteria for choosing which problem to solve with her digital product.
[0:00] I want to welcome Shruti she's in her [0:02] 20s left a very high paying job to [0:06] become a full-time creator [0:08] and in her journey she found ship 3430 [0:11] in April from there [0:15] um she found a passion in [0:19] helping people to connect with each [0:21] other how to use the power of social [0:24] media so that you can build the [0:27] connection you can build the [0:29] relationship to grow yourself as well as [0:33] help other people grow in their area [0:36] like the exigler said [0:38] help others so that you can grow [0:41] yourself [0:43] um recently she has launched a digital [0:46] product named DM toolkit [0:49] in this interview this session we will [0:53] dig deeper into that product not only [0:56] how this product will help the person [1:00] who is buying this or using uh how that [1:04] can help their own Creator Journey we [1:07] will also talk about the process the [1:11] journey she has taken how she has [1:13] identified this idea and how she has [1:17] executed it from the point from the idea [1:20] to release so that we can also use those [1:25] ideas to build our own products so [1:27] that's kind of a very high level theme [1:29] for today's interview [1:31] it's a live session where other [1:34] participant has joined uh you are [1:37] welcome to ask questions [1:39] um as we will ask [1:42] questions answers and then we will have [1:44] follow-up items so with that Shruti [1:47] let's start what you do [1:52] oh thank you so much you know for that [1:55] uh truly [1:57] so what I currently do is I coach first [2:03] time entrepreneurs or first-time [2:06] solopreneurs to kick-start their [2:09] business via building their genuine [2:13] tribe around them or Genuine Community [2:15] around them [2:17] um and of course like to tap into their [2:19] story if they want I also help them in [2:21] content strategy and stuff like that [2:25] um but the main thing is to help them [2:28] with the people side of the business [2:31] right like for example how to handle [2:33] your customer Journey like from the [2:36] start to end when to take feedback when [2:38] to [2:40] um or how to handle [2:43] um you know defensive opinion and stuff [2:45] like that because that becomes very [2:47] crucial for one to one [2:50] um [2:51] people who work in one-to-one businesses [2:53] right like Freelancers and creators and [2:56] stuff like that uh so this is what I [2:58] coach people in as of now and uh of [3:02] course you know so meeting people in [3:04] social media is a huge part of it and I [3:07] thought that the DM toolkit will be a [3:10] good fit into the puzzle [3:13] um you know which is why I also got [3:15] ready to launch it last week yeah yeah [3:19] so let's talk about that DM toolkit what [3:22] it is and how it helped uh creators or [3:26] in particular [3:28] thank you [3:28] so um I think in the month of June or [3:32] July [3:33] uh [3:35] I got an idea to I wanted to run a [3:39] cohort [3:40] to you know bring in about eight to nine [3:43] people together and you know [3:46] um especially introverts and help them [3:49] uh make the first connections or make [3:52] them more comfortable [3:54] um with you know talking to people [3:56] online or meeting people online so for [3:59] it it started with that and then for [4:02] that I started taking customer [4:03] interviews [4:05] um I started interviewing people I had [4:07] this audacious goal of interviewing 40 [4:10] people in a month [4:13] um [4:13] and uh you were also part of it uh yeah [4:17] and I started interviewing them before [4:20] that [4:22] and one thing I noticed a lot was uh [4:27] people in general were great [4:30] as people and were great at [4:32] communicating like taking the [4:34] communication further [4:35] but they struggled with sending the [4:38] first DM [4:40] um either it was imposter syndrome or [4:43] they sent the DM and they never got [4:45] responses they did not know how to do it [4:48] uh so they sent about two or three uh to [4:52] people without getting response and then [4:53] they just got uh you know they got [4:56] frustrated and they left the whole thing [4:58] all together right so these were the two [5:00] scenarios if one was imposter syndrome [5:03] and the second was they sent DMS and [5:05] they never got responses [5:07] um [5:08] so this pattern kept repeating and [5:11] repeating with people I ended up taking [5:14] about 32 interviews [5:17] um because uh I stopped at 32 because I [5:20] realized that you know that was enough [5:23] like I could see a pattern so I stopped [5:25] at 32. [5:27] um and then I started my one [5:29] it's very surprising right so I started [5:32] my one-to-one coaching to get experience [5:35] to run a cohort so that's why I started [5:37] the one-to-one coaching and it's leading [5:39] me somewhere else okay that's another [5:41] thing but um [5:43] yeah so I started seeing a pattern and a [5:47] lot of them struggled with [5:49] okay I find a person interesting or you [5:52] know I want to work with someone [5:54] what do I send them I don't know [5:57] um a lot of people struggled with the [5:59] context right I mean why would I like [6:02] it's a lot of them compared it with real [6:05] life scenario where you want just [6:07] randomly talk to a stranger on the road [6:10] right uh or you know it's it's scary how [6:13] can you do it [6:15] um so once I started seeing the pattern [6:17] I was like okay you know this might be [6:20] an idea because [6:22] I personally as an extrovert had never [6:25] struggled with that so that was like me [6:27] understanding the other side of the [6:30] problem [6:31] um [6:32] and then I started asking people you [6:36] know will this be helpful so I started [6:39] asking I started personally dming people [6:41] to get feedback to get the initial [6:43] feedback [6:45] um I started slowly asking them you know [6:47] do you think it will be helpful I [6:49] I started building it in public [6:52] um so this is the problem that it solves [6:54] and the toolkit consists of [6:57] uh about 21 DM templates and do's and [7:01] don'ts of how to send uh how to build [7:04] relationships online and how to send DMS [7:07] uh tips and tricks and everything and [7:09] also a curated list of resources books [7:12] tweets articles [7:15] um everything so that you can dive [7:17] deeper so that's what the toolkit has [7:20] yeah [7:22] and I still remember [7:29] I I love like your organic Journey you [7:33] know of what you explored and then what [7:35] happened and you allowed that to flow [7:37] that's beautiful [7:39] thank you so much yeah I [7:42] um [7:43] I used to think that I'm just you know [7:46] just closing my eyes and going with the [7:48] flow [7:50] um but now looking back I realized that [7:54] I mean my my brain was doing a lot of [7:57] the work subconsciously you know [7:58] somewhere it was just taking me down the [8:00] journey uh soundtrack philosophical but [8:05] um yeah yeah just surprised where I [8:07] ended up but yeah [8:10] and I still remember our interview where [8:12] I was showing you some of mine and there [8:16] was uh somebody I really like uh his [8:18] name is Zach and I sent a high and you [8:22] helped me [8:23] uh make it more meaningful [8:26] reply and even though I've been talking [8:28] to him for almost four or five months [8:32] my message the next message that I was [8:35] sending it was just fine you you helped [8:37] me uh with some of the tip that I could [8:40] use to like go to his feet and see see [8:45] what's going on in his life and then [8:48] send a message which is more meaningful [8:51] I I catch up something that you wanted [8:54] to do your cohort and instead of doing [8:57] that you decided to do 40 interviews or [9:03] um and [9:04] so I know serial you also wanted to do a [9:07] cohort after April [9:09] um [9:11] do you are you going through the similar [9:13] Journey [9:17] um you know I think in the same vein I [9:20] am very much trusting my [9:22] I don't know if you call it Flo or hunch [9:25] you know [9:26] I'm really like starting ship 30 for 30 [9:29] and meeting all of you I realized how [9:32] powerful this community is and the [9:35] feedback that we get so for me like I've [9:38] been [9:39] my trajectory has been so interesting I [9:43] started out writing about kind of [9:45] coaching and parenting and all this [9:47] stuff and then I kind of honed in into [9:50] um everyday travel mindset right it's [9:53] just a way to no matter where you are be [9:58] who you are in that mindset of being a [10:01] traveler which is like open and curious [10:04] but then that actually took me into more [10:06] Quantum Jumping and Quantum Jumping is [10:09] using meditation and visualization to [10:11] kind of Imagine The Multiverse like you [10:14] in all your different forms [10:17] and how you can access the information [10:20] from your highest self [10:22] so that's where I'm at right now I [10:26] already used that in my coaching I use a [10:29] Multiverse theory for people to realize [10:32] every choice they make is you know [10:34] towards their potential or towards their [10:37] personality which is the past [10:39] um so right now what I'm doing is I've [10:42] done many cohorts in person using this [10:44] model in Creative coaching classes so [10:48] I'm at the point where I'm kind of [10:50] honing like I guess your interview [10:52] process [10:54] um shoot three like I'm doing that in [10:57] person and then kind of building how do [10:59] I want to do this online so absolutely [11:03] cohorts Community these kinds of [11:06] sessions are like the bread and butter [11:08] of my passion you know so that is [11:11] definitely something I want to do and [11:13] still using writing as a medium to [11:16] explore but it's not it's not the end [11:19] the end is actually potential you know [11:22] helping people reach potential so yeah [11:26] that's where I'm at [11:28] I love this uh [11:30] um the organic Journey that we all are [11:33] having especially authorship 30 [11:36] pathetically and maybe just [11:39] I'm saying shift 30 for 30 because [11:41] that's the majority of the group that I [11:43] am into but I'm seeing these examples [11:46] that what we decided six months ago is [11:51] organically tweaked to something [11:53] completely different but [11:56] um but as Shruti you said you use all [12:00] the inputs all the feedback and you dig [12:03] deeper into those feedback with this 32 [12:06] interviews or pre-sessions and new [12:09] coaching [12:10] you use them to Signal you what to do [12:15] next like next step not the next not the [12:18] story so that's that's amazing [12:22] with that I wanted to ask [12:26] so you find a problem that people are [12:31] hesitation or their problem is the first [12:35] interaction and then ongoing interaction [12:37] right and that's so from that to [12:40] deciding the toolkit was that a click or [12:44] you took couple of other [12:47] the steps before you deciding that this [12:50] is the toolkit that will solve this [12:52] problem and this is what you want to [12:53] work on [12:56] [Music] [12:57] so I was [12:59] online communication is like in at least [13:03] in my head I see it as a life cycle [13:04] right uh how to find the right person [13:08] how to then you DM them then you jump on [13:11] calls with them then you maintain that [13:13] relationship and that means and that [13:15] relationship transforms into multiple [13:17] things over the span of your friendship [13:20] right uh [13:22] I initially wanted to write a book [13:27] on the the whole life cycle basically [13:31] okay [13:32] um [13:33] and then I realized that I am this super [13:36] impulsive person who just Dives deep uh [13:40] without thinking too much and it goes [13:43] 150 percent and just like burns out uh I [13:47] didn't I did that for my last two [13:48] products [13:50] um I didn't want to do that again [13:52] so I'm like okay let me just dissect one [13:55] piece of the life cycle which is DMS [13:59] which is the most important thing [14:02] um [14:02] and then I thought of uh again there was [14:06] a lot of thought process behind [14:09] how do I [14:11] um make it reach to the right people [14:13] because [14:15] um see templates when people talk about [14:18] template cells always also a bad [14:20] connotation associated with it I did not [14:22] want people just to copy paste the same [14:24] thing uh instead of putting their uh [14:29] sorry to say but brains into it right [14:31] like because uh the answer is such a [14:34] personal thing [14:35] um and I did not want it to be misused [14:38] so I had a lot of [14:40] those kind of thought processes [14:43] um and then again I talked with a couple [14:44] of friends got feedback and then they [14:46] mentioned that make it clear in the [14:49] toolkit itself that this is not for copy [14:52] pasting right this is not for copy [14:54] pasting these are just like [14:57] um startup points for you to give [14:59] inspiration to send the first DM [15:03] it is on you how you continue the [15:06] conversation it is on you to uh if you [15:08] want you can mix and match use cases and [15:11] you know create your own thing uh it can [15:14] be anything right so this is and [15:16] probably you won't even need this [15:18] toolkit after a couple of times of [15:19] sending DMS uh because you would have [15:21] gotten used to it uh so [15:25] I then decided that that's all it was [15:27] meant to be to reduce that friction [15:30] that's it uh nothing else so that's how [15:34] I came into this a particular thing [15:38] um [15:39] yeah it was a couple of iterations [15:41] before I uh more than iterations it was [15:44] just a lot of overthinking in my own [15:46] head uh before you know deciding on that [15:51] particular product yeah [15:53] the last question on this [15:55] um what was the process to pick DM or DM [16:00] toolkit is the problem that you should [16:03] solve out of all the different [16:06] life cycle problems [16:12] um [16:14] so I wanted to solve [16:17] a problem that was big enough [16:21] like I could write a bit about the [16:24] content so that I can sell it for a [16:26] particular price [16:28] it should also be important enough that [16:31] people will pay for it [16:34] um and [16:36] I mean I should be able to develop it [16:39] further if it is successful in the [16:43] future [16:45] so these were my three categories [16:49] um [16:50] hey no problem with others [16:53] oh yeah so [16:57] um so these were my three categories [17:00] um [17:01] so like in the life cycle right so one [17:04] problem I could solve like because just [17:07] relationship again it needs to be [17:09] specific [17:10] so I cannot be like I'm just going to [17:13] teach you how to build relationships [17:15] because that's very vague [17:18] yeah yeah it's like it's all [17:20] encompassing right uh so I also need [17:23] some sort of a niche but not too much of [17:26] a niche so that it becomes [17:29] um a very tiny product uh so those were [17:32] the considerations that I had in mind [17:34] and DMS [17:36] um seemed like a good base for [17:39] kick-starting relationships [17:41] uh yes you can build Relationships by [17:44] commenting on people's tweets yes you [17:46] can build Relationships by just jumping [17:49] like in ship 34 30 calls and stuff like [17:53] that right like paying for a cohort and [17:55] using that cohort to meet people yes you [17:57] can do all of that but it felt like DMS [17:59] with the fundamentals of building [18:01] relationships online so [18:04] that's how I came a long answer but but [18:07] yeah that's how I came to the decision [18:10] and the reason I'm asking all these [18:12] questions because [18:13] we all have these type of ideas and we [18:17] overthink we either make it too big or [18:20] or [18:21] pick too many items at the same time [18:25] um so I I wanted to dig deeper into your [18:28] process because you reach to the Finish [18:30] Line right you're able to finish able to [18:34] execute another idea and you're able to [18:36] preach to the finish line and now [18:38] there are a world of possibilities for [18:41] you to enhance it or add another element [18:45] to it [18:46] for your big picture [18:48] so that's why I wanted to dig deeper [18:50] into that [18:53] um you know surprisingly yeah that was [18:55] my thought process before I built so the [18:58] toolkit was my first paid product I've [19:00] never built a paid product before [19:03] um [19:04] I mean I do get that we all learn after [19:06] each iteration but I also realized that [19:11] as creators we often focus a lot on just [19:14] the product and creating the product and [19:17] we forget the there's a life cycle for a [19:20] product launch [19:21] you know there is marketing involved you [19:24] have to sell yourself not in a it can be [19:27] in a very genuine way but you have to do [19:29] it [19:30] um [19:31] and how you place your product like the [19:34] messaging and stuff is so much more [19:36] important than the product itself is [19:38] what I'm realizing as I go forward [19:42] we will come back to that I think those [19:45] will also be a good input that how you [19:48] figure that aspect before I go further [19:52] uh CN do you have any questions on this [19:56] um I don't have a question I mean I I'd [19:58] love [19:58] [Music] [19:59] um [20:00] I'm learning a lot just from hearing [20:03] your process you know and I think that's [20:06] of Great Value and I almost wonder [20:09] if that could be something that you use [20:12] to help [20:14] um create The Branding and messaging [20:17] around this product you're launching [20:20] because the value is not just of course [20:23] I love this idea of the life cycle but [20:26] like the value that I'm getting as a [20:28] Creator is whether I use DMS or not [20:30] right now is your process of how to hone [20:35] in you know because I think as creators [20:38] like Bernard said and you said it's like [20:40] big right it's like whoa you know even [20:43] our Niche might be really big but like [20:46] just I love how you broke it down and to [20:49] avoid burnout which happens for a lot of [20:51] creators solopreneurs [20:54] um [20:54] yeah I really resonate with your process [20:58] and I think that in and of itself is [21:01] maybe another value that you could offer [21:04] or a value that you kind of cloud around [21:07] this beautiful toolkit you've created [21:11] um because you know for me like when I'm [21:14] going through the the tweets it's like [21:16] when people share process that's huge [21:20] you know yeah sure I would love like the [21:23] the thread on like the best you know [21:26] Twitter templates and all of that I save [21:29] those to my Notions but what really I [21:32] delved into is um creators who share [21:35] process [21:36] because I think that's the most helpful [21:39] for me [21:40] yeah yeah your process [21:43] thank you so much and I'm just noting it [21:46] down to try to tweet on it sometime this [21:49] week yeah [21:54] thank you [21:56] um but uh again right like uh if [22:02] I I was just telling to vinod uh the [22:05] other day that it's all like pieces of a [22:07] puzzle when it comes to a product launch [22:10] um there is a process of finding the [22:12] right product there is a process for [22:16] um [22:18] yes like marketing it there is a pro [22:21] there is a process like for finding the [22:23] why of a product uh sometimes I think we [22:27] are just too much in our own head [22:29] that uh sometimes we just create the [22:33] wrong things [22:35] um [22:35] so yeah I think it's like pieces of a [22:38] puzzle if it makes sense [22:41] um the the even the process I'm saying [22:45] yeah absolutely [22:47] you know um there's this I will share it [22:50] with you once I remember there's someone [22:52] in my Twitter Community who has this [22:55] group [22:57] [Music] [22:59] creating audio courses online and they [23:04] have a template and you kind of put your [23:06] stuff on there and then it's for sale [23:08] and I'm sure there's you know some [23:09] contract but [23:11] um [23:12] it's really nice because it's it's not [23:15] like you have to create this huge you [23:17] know e-course right it's you kind of [23:20] sharing what you've already understood [23:23] or you've learned and then launching [23:26] that and I think [23:27] your processes definitely [23:30] um a course that like I would be [23:32] interested in [23:34] that's interesting yeah now you've got [23:39] me thinking [23:41] yeah I'm going to think about it now [23:46] completely where we are next [23:48] that's exactly where we are going next [23:51] um so so far we talk about which it is [23:54] we talk about how did she come up with [23:58] this idea of DM toolkit now we're going [24:02] deeper into the next stage so once [24:06] you've got this idea that you want to [24:07] create DM toolkit [24:10] what happened next from that point to [24:13] from the idea to research [24:16] um [24:17] to execution and to delivery I'm sure it [24:22] was a long process many weeks many [24:24] nights so how how does that look like [24:29] oh [24:31] so [24:33] oh wow there's just so much [24:38] [Music] [24:39] from the start from the point you had an [24:42] idea [24:44] to the point where you decided that this [24:46] is what I'm gonna do to now uh how long [24:51] those durations are [24:54] almost a month [24:55] okay [24:57] um and I did this purposely I mean I [24:59] wasn't continuously working on the [25:00] product [25:02] um totally for the product and you know [25:06] um just writing the templates and you [25:07] know getting the resources and [25:09] everything I wouldn't have taken more [25:10] than 12 to 15 hours for sure [25:14] um but I wantedly took that month [25:17] uh [25:19] because [25:21] okay so I would have to take you to my [25:23] first product okay [25:26] um that was uh I created it when I was [25:31] in the last week of ship 30 for 30. [25:34] um and it was a 22 page uh guide on how [25:40] to form online relationships okay uh and [25:44] I wrote the whole thing in three days [25:47] didn't tell anyone I I just got an idea [25:50] today and I worked continuously for [25:54] three days like I wrote it for three two [25:56] days and I edited it on in one day basic [25:59] editing I did go and read it so uh all I [26:02] wanted was to just put it out okay [26:05] um [26:06] it it was good and it was bad because [26:11] um in the first week I sold even though [26:14] it was a freebie uh I sold 47 of it in [26:18] the first week uh which is what kind of [26:22] gave me the confidence that okay I am [26:24] going in the right path [26:26] um but you know I didn't even put it out [26:30] in [26:31] um put it out to my email list or [26:33] Twitter or something and I just uh I was [26:37] just dming everyone okay uh Hey do you [26:40] think it will be helpful to you hey do [26:42] you think it would be helpful to you uh [26:45] which was bad because I I couldn't but [26:49] myself when I see that Shruti but uh but [26:53] it taught me a lot [26:55] um and I earned uh 47 uh because people [26:59] were just tipping me uh that was just so [27:02] cool [27:03] so I learned from that and then I [27:06] created my second uh [27:08] product which is a five day email course [27:11] so I was like I'm not going to do it in [27:14] three days let me take one week one to [27:17] one and a half weeks is what I took for [27:19] it but I had not really built it in [27:23] public [27:24] um [27:25] so I had not [27:27] um I I did put out a couple of tweets [27:30] before releasing the product [27:33] uh but not much [27:35] uh probably six or seven you know uh hey [27:39] you know I'm doing this I'm working on [27:42] the design so to just let people know [27:44] what I'm working on [27:46] um and that was also the time when I was [27:49] making a lot of friends on Twitter [27:53] um and my email list had also built up [27:56] to some extent [27:58] um so [27:59] I I was kind of uh happy with it like [28:03] because uh [28:05] in I think in the in the first week I [28:08] about 90 people subscribed for it [28:13] um which is I mean I don't know but the [28:16] problem uh what happened and that was I [28:19] got burnt out [28:21] um there were a couple of things that I [28:24] did better than the last one in terms of [28:26] I took beta readers I had six beta [28:29] readers to give to read and give me [28:32] feedback uh for my second email course [28:35] uh I did take more time than the first [28:38] one uh I was very conscious of what uh [28:43] so one email should have only one idea [28:46] so I was very conscious of all that [28:48] things and giving enough spacing and [28:50] formatting and stuff like that [28:52] um [28:53] so and I uh I think I sent out one or [28:57] two emails before launching it to let my [29:02] email subscribers know that hey this is [29:04] going to come out right [29:06] um so that's what happened in our second [29:08] product [29:09] uh the third thing which is the DM [29:12] toolkit uh [29:15] what happened was [29:17] so it it was definitely much better than [29:20] the other two I took time I took time [29:23] talking to people getting feedback so [29:25] the first two products I hadn't gotten [29:27] feedback at all I didn't have a why of [29:31] you know why am I even creating this [29:32] product in the first place I hadn't [29:34] taken audience feedback nothing [29:37] um I just felt like it so I created it [29:39] right uh so but this one I was very [29:44] careful because I wanted it to be like [29:48] again that was also a conversation in my [29:49] head should I give it out for free [29:51] should I make it paid [29:53] um [29:54] and then I just decided to make it paid [29:56] just to see what happens like you know [29:58] uh do people people even buy it like [30:01] what is the quality of audience that I [30:03] have right so I purely considered this [30:06] as an experiment [30:07] um I was building it I think I used to [30:11] release at least four to five tweets per [30:14] week on the building building in public [30:18] for the product [30:20] um and I used to talk to people I got [30:23] about uh 10 beta testers for the product [30:27] who went through the whole thing gave me [30:29] feedback gave me a review [30:31] um on everything right [30:33] so [30:35] um and then I was also sort of building [30:37] in public in my emails uh not as much as [30:42] on Twitter but somewhat like I was [30:44] having this small section where I was [30:46] letting people where I where I was in [30:49] the building Journey [30:51] so that I did right and the [30:56] um the one thing that I decided to [30:59] myself was that I would focus only on [31:01] Twitter [31:02] and uh I would not focus on spreading [31:05] myself in every platform like you know [31:08] LinkedIn or medium or stuff like that uh [31:11] so on the launch day I probably just put [31:14] like one post on LinkedIn that's it you [31:16] know uh because Twitter uh last uh in [31:21] the previous uh email course I was just [31:23] spreading myself too thin everywhere [31:27] um and that truly got me down like I was [31:29] just sleeping for a week after I [31:32] finished building that product it was [31:33] that bad [31:35] um [31:35] so I was like no I'm going to not break [31:39] my head on this [31:40] you know I'm going to go slow and study [31:42] the whole process [31:45] um [31:46] so I so those were the things I did [31:49] right for this launch [31:51] but what I didn't do right was one I had [31:55] to study more about the pricing I [31:58] realized that that itself is a huge [31:59] topic and uh I got superbly interested [32:03] in this concept called value-based [32:05] pricing and I did not I'll send you the [32:08] Articles probably later [32:11] um but I did not work enough on that uh [32:16] the second thing was I did not do a [32:19] pre-launch [32:20] so uh I think I mean I also had a reason [32:25] for not doing the pre-launch because it [32:27] is only seven dollars uh I mean people [32:30] usually do pre-launch when you know it [32:32] is 30 or 40 dollars they sell it for 15 [32:34] or something and then they then after [32:37] the uh launch they sell it for 30 [32:39] usually so I did not think it would make [32:43] sense for me but looking back uh getting [32:46] people's opinion on what the worth of [32:49] the product is I could have done a [32:51] pre-launch and uh after the launch I [32:54] could have sold it for a little higher [32:56] price [32:58] um [32:58] is what I realized so [33:01] um and then uh I had not created the [33:07] stories so I did not want to be salesy [33:10] uh when I'm marketing the product so I [33:12] wanted to use storytelling to you know [33:15] uh pull out the stories behind this pull [33:18] out the why behind it and all that [33:21] uh [33:23] I had not planned those stories properly [33:26] uh for tweeting it out like if I have to [33:29] send out a threat today to market the [33:31] product just like you know half an hour [33:34] or one hour before so I sent it at six [33:36] pm my time so just help now or one hour [33:39] before I used to be sitting and breaking [33:41] my head [33:42] uh oh what should I treat today you know [33:46] so uh I I was just procrastinating a lot [33:49] I think so just those [33:52] couple of nitty-gritty points I think I [33:55] could have been [33:57] it could have been done better [33:59] uh so I'm I'm sure I'll make it better [34:03] in the next launch but but yeah so these [34:05] were [34:06] I've been talking for too long I [34:09] realized that but uh yeah so I had to [34:14] tell you what what mistakes I did for [34:15] the first two so that to give the [34:17] context yeah right [34:19] um [34:20] yeah so these were my mistakes and [34:23] things I did right I guess I don't know [34:25] that's good because this gives a context [34:29] and again as we are going through this [34:32] journey part this gives context to how [34:35] did you come up with this and then [34:37] people who are [34:39] in the similar type of Journey if they [34:43] learn this if they follow this uh your [34:46] organic process and how you are building [34:49] bricks by bricks [34:52] that's what works rather than just [34:56] sitting there and planning for something [34:58] humongous right so yeah [35:02] as we are on the pricing [35:06] um I don't know if I have sent you this [35:08] screenshot or not but when you go when [35:12] you click on the link the first option [35:14] is 49 yeah and then you have to really [35:18] scroll down [35:20] uh way at the bottom to see the 699 [35:24] price so my question to you do are you [35:27] getting this 49.99 pricing or or [35:30] customers or how many you got those [35:34] customers [35:36] I got two okay so you getting there [35:39] because what I was saying that some [35:41] people may just see this and never [35:44] scroll down to find out there's a [35:46] cheaper version available [35:48] uh okay so [35:50] thank you for point I didn't know that [35:53] uh thank you for pointing that out [35:55] because [35:57] um [35:57] when you go to the website right when [36:00] you open it in your laptop [36:02] um then you have two options [36:04] yeah yeah yeah on the side and you click [36:07] on that you know the 699 one and then [36:10] you see the 699 run apparently it's some [36:13] psychology thing that the the first [36:16] thing that you see [36:17] uh impacts you more than the second [36:20] thing so I was like let me just try it [36:22] out you know let me just try putting the [36:24] 40 49.99 first but thank you for letting [36:28] me know about it I'll go and change it [36:29] today [36:36] so you it's very easy to miss and then [36:41] um they click they see yeah [36:45] yeah yeah thank you so much for that [36:47] yeah [36:48] um I'm going to go and change it today [36:50] see like small small things like these [36:52] guys like uh I took a screenshot I [36:57] thought I sent you a DM and I forgot I [36:59] guess okay okay no problem yeah yeah [37:03] so I I want to go to another level on [37:08] this [37:09] which is like goal setting and time [37:11] management on this specific thing but [37:14] before I go there so yeah and I wanted [37:16] to give you an opportunity if you have [37:18] any question [37:19] just um again the process is so [37:23] invaluable you know because I I mean I [37:27] think when we think about creating a [37:29] product right we think like oh it's [37:31] going to take this amount of time I have [37:33] to allocate this but I love like [37:36] um you just dived in [37:38] and you you just went at it and of [37:41] course you know there was burnout from [37:42] that but the time frames that you share [37:45] really help me to understand that I so [37:48] when I when I create like a a kit for [37:51] like thought leaders it's like I do [37:55] um an e-course you know I help them [37:57] write the next book [38:01] in this time of me assisting them as [38:05] like a writing coach you know [38:07] and but you're like I'm I'm going into [38:10] gonna go in three days you know or like [38:12] 15 days so I'm gonna take a month to [38:14] like you know slow down and it's [38:17] inspiring to me because I think there's [38:19] something about accessing that flow when [38:21] you have it you know what I mean like [38:23] just like boom it's kind of like this [38:25] brain dump excuse my language but the [38:28] diarrhea of our thoughts [38:31] letting that out and be like okay I'm [38:34] gonna step away you know and then I'll [38:36] come back and I I just love that so [38:39] again like I said this you have so much [38:43] value to offer about your process it's [38:46] it's really it's incredible yeah thank [38:49] you so much Liam probably like I'll [38:51] release one more product in a month or [38:54] something and then see because I'm also [38:56] experimenting with things right [39:00] um [39:01] on the flip side I mean [39:03] I I was in that brain diarrhea phase [39:06] where you know I was just putting [39:08] everything out [39:10] um on the flip side yes [39:14] um the burnout was one thing was one [39:17] detrimental Factor but the second thing [39:19] with the quality was bad [39:22] um the quality of the product that I put [39:25] out was bad and I [39:27] I mean I'm not a perfectionist by any [39:31] standards but it was like the first [39:34] ebook it was riddled with you know [39:37] grammatical errors and mistakes and [39:39] stuff because I just had not taken time [39:41] to find geodet [39:43] um [39:44] right so uh it's just a balance [39:48] um I think of [39:51] um even in that even if I took that one [39:53] month for this thing [39:56] um there were times when in one day I [39:59] sat and I worked for five to six hours [40:01] because of a brain diarrhea and then oh [40:05] that terms just got to stick with me [40:07] though [40:08] okay and they were just days and I [40:12] didn't work on it at all you know [40:14] um so you still do it in this process [40:19] um I was not a person who was you know [40:21] doing one every day I was not that [40:24] person [40:25] um I got an inspiration today I just I [40:28] just stuck everything out and I'll just [40:29] sit and work on it the whole day right [40:31] but the tweets that I put out you know [40:35] I'll I'll try to document it at every [40:37] stage and I'll uh the tweet that I put [40:42] out for five days probably I would have [40:44] done all that thing in one day [40:46] okay uh so you don't need to be the [40:51] the one source of Truth on Twitter like [40:54] you can just be building in public as [40:56] you go [40:58] I love that great statement [41:04] how many people are going to see this [41:05] but [41:09] yeah okay so now you get an idea you [41:14] have all these previous projects you had [41:17] had the foundation and I don't know [41:20] whatever you say about this the first [41:22] guide and private course [41:25] I say that those are your stepping stone [41:28] you could have done this without doing [41:31] that right those are those if you're uh [41:34] stepping stone [41:35] for this [41:37] at this point you have this idea you [41:40] know you want to do this [41:42] how did you break that into pieces I'm [41:47] I'm jumping into the goal setting part [41:49] right you you have this idea that you [41:52] want to build this you see the end goal [41:54] you see the end product [41:57] um how did you break it into pieces how [42:01] did you manage your time [42:03] and how did you visualize that this is [42:06] the end look like [42:10] um [42:11] so I knew what all was supposed to be [42:15] inside the DM told it [42:17] I did not visualize how it looked like [42:19] I'm not a visual person I was like you [42:22] know let me just go with the flu and see [42:24] where it takes me that was my goal [42:27] um so I actually had a to-do list like [42:30] for example uh first note down the 21 [42:34] use cases right those 21 PM templates [42:37] edit them [42:39] um and once you buy the product on Gum [42:42] Road [42:43] um you will get two emails I think [42:46] vinodio wouldn't have got it because I [42:48] hadn't activated it then you were one of [42:49] the first I think you were the second [42:51] person to get it but after that I still [42:54] remember [43:01] um thank you [43:04] yeah yeah so I didn't activate it I [43:06] forgot to activate it in the first day [43:07] so uh I I created a welcome sequence for [43:11] people like two emails [43:13] um [43:14] you know once after they get the product [43:16] so writing those emails editing them and [43:20] then writing the do's and don'ts editing [43:23] them and then uh spending a date just to [43:26] curate the [43:28] um [43:29] everything and uh writing the landing [43:33] page of Gum Road editing it and then uh [43:36] you have to upload everything and create [43:38] the thumbnails and stuff like that [43:41] um [43:42] so that was a task in my to-do list like [43:45] you know go to canva create a template [43:47] thumbnail or whatever it is uh and then [43:51] I had to uh I'm also working with a [43:54] brand specialist this month [43:57] um [43:58] for my branding because I had no clue [44:01] about uh [44:04] I mean when people used to when I used [44:07] to talk to people one to one uh I could [44:09] explain them what I did but if someone [44:12] came into my profile they could not [44:14] understand in one shot what I did [44:17] um right so that and of course [44:20] uh the colors and stuff I'm just so [44:23] horrible at it uh I'm just yeah yeah I'm [44:26] just colored dumb if there was a word [44:28] for it uh so yeah I I really needed help [44:33] with that so [44:34] um I was deciding on what colors to use [44:36] a set of colors that I wanted to use for [44:39] the screenshots the thumbnails and [44:41] everything and I was so that was a part [44:43] of the to-do list so this is how I broke [44:47] the tasks and I had this to-do list and [44:50] I printed it out and I stuck it in front [44:52] of me [44:54] um [44:55] any software that you use for that [44:57] what's up [45:00] I'm a pen and paper kind of a person so [45:04] um I I just put that and uh but of [45:07] course building in public so I just put [45:09] it in notion and I just took a [45:11] screenshot and put it out [45:13] um [45:14] so that was okay so because I didn't [45:18] want to miss out on you know uh again uh [45:22] I wanted to draft a couple of emails for [45:25] you know promoting for my email [45:27] subscribers so writing that editing that [45:29] because [45:31] um I'm this person when I get too [45:34] excited I miss out on a lot of stuff [45:36] like uh and I did not want that to [45:40] happen this time so and then I I was [45:43] also quite conscious about my tweeting [45:46] about the DM toolkit at least once in [45:49] two days right just to spread awareness [45:52] much more uh like way back uh when I got [45:57] the idea so [45:59] yeah so I had the to-do list and [46:01] everything and I had it stuck this is my [46:03] bulletin work so I just had it stuck [46:05] there uh and I was just checking off [46:08] things [46:09] um and oh uh this reminds me so one [46:13] thing that I don't know if it's good or [46:15] bad I did not tell people the release [46:18] date [46:20] um [46:22] um because last time what happened was I [46:26] told people I'm going to release it on [46:27] this date [46:28] and then I felt sick [46:31] um [46:32] and I had to like you know send out the [46:35] public appall I don't know how much it [46:37] mattered and stuff but I had to send out [46:39] the public apology saying you know I'm [46:42] postponing it by three days because you [46:45] know I've gotten sick [46:47] um [46:47] so I did want to do that mistake again [46:51] um so I never told people they released [46:53] it I just told them about the stages [46:57] um so that I think kind of removed the [46:59] pressure for me [47:01] um you know like I had an idea of when I [47:04] wanted to release but I didn't tell [47:05] people [47:06] uh so yeah so that was my process and [47:12] I'm not a structured person I'm very [47:15] going with the flow kind of a person so [47:18] one day if I just wanted to work on it I [47:20] would work on it one day if [47:22] yeah okay so the main part of the whole [47:25] thing was that um I did not go [47:28] buy order so today if I had to move to [47:31] write emails I would just write them [47:33] tomorrow if I had the more to write [47:34] templates I would just write them uh you [47:37] know so that again removed the pressure [47:39] for me that I have to go in this order [47:43] um I don't know if this helps but [47:46] yeah this is great and I will ask you [47:49] for that a picture of the bulletin board [47:51] and your to-do list so I will add that [47:54] into the video [47:56] yeah yeah definitely [47:58] sure [47:59] oh [48:01] awesome I think [48:04] that covers the goal setting [48:09] do you have any question on that 3M [48:12] no I I would just if you wouldn't mind [48:14] putting the link in our you know Twitter [48:18] group of your your toolkit [48:22] for yeah [48:23] I did oh she did okay maybe I missed it [48:27] I'll send it to you so yeah okay yeah [48:30] yeah [48:32] love it um so going into the last [48:36] section [48:38] for the people who want to create their [48:41] own digital product what would be your [48:43] advice [48:46] plan it properly [48:49] um again it's a life cycle like I think [48:53] we're just so focused on creating the [48:55] product that we don't see anything else [48:58] um you know like search for [49:02] Avenues to Market it uh plan about how [49:06] like what is what is going to be your [49:07] building Journey going to look like uh [49:10] plan about how many emails you're going [49:12] to send before and after a plan about [49:14] your pricing are you going to do a [49:16] pre-launch or not how many people are [49:18] you going to personal etm do you have a [49:20] template to send a DM to people and let [49:22] them know that your product is released [49:25] um like that I mean how many people are [49:28] you going to ask for feedback like beta [49:31] testers uh [49:33] how many people are you going to get the [49:35] testimonial off before the product [49:37] launch so that you can put it on your [49:39] website or things like that I haven't [49:41] asked testimonials from anyone yet uh [49:44] that's again a mistake one of my one of [49:46] a friend pointed it out and he was like [49:48] why aren't you asking for people's [49:49] testimonials uh I'm like oh I had [49:52] to right uh and then now today I am [49:56] actually going to Dr people to ask and [49:59] then [50:00] um [50:01] how are you going to see it's again a [50:04] community think about it as a [50:06] community-led thing do you want to [50:08] approach a couple of newsletters you [50:11] know it like fans who have newsletters [50:14] uh to promote it in their newsletter [50:16] just ask them right [50:19] um I I asked Kevin [50:22] and Kim Doyle to promote the uh the [50:26] toolkit in their newsletters and I think [50:28] yesterday [50:29] kevon's uh newsletter went out and I got [50:31] a couple of sales from it I was just so [50:34] happy yeah so you you never know what's [50:37] going to work so [50:39] um and you don't have to do all the work [50:42] so you can ask people to help you out [50:46] you know to promote it and all that [50:48] stuff even if if you want [50:50] to ask them for your public testimonial [50:52] where they tweet about it you know like [50:54] so on my launch day I asked I think [50:58] a couple of my friends to be ready to [51:01] quote tweet [51:03] um my my launch tweet right so small [51:07] small things like that just prepare [51:10] prepare the whole thing and keep because [51:12] on that day you'll forget you'll just be [51:14] so excited don't overwhelmed that you'll [51:16] forget [51:16] a lot of [51:19] well um you talked about you know that [51:22] you have these two products for [51:26] free right um [51:32] I can't hear you your your voice is [51:35] breaking [51:37] can you hear me now yes yes okay sorry [51:40] my internet is wonky um you talked about [51:43] the two products that you have for free [51:46] right yeah um I wonder if like if you if [51:51] you wanted to like you know you have the [51:55] link you're you're tweeting about the [51:57] link to your government product [51:59] but then you could say you know if [52:01] you're willing to [52:03] um [52:03] buy the product and then you know tweet [52:07] about it that you can have this [52:10] like because those I feel you know I [52:14] know you said that you didn't feel that [52:16] they you learned from them and they were [52:18] kind of a trial process but those are [52:20] still really valuable things like if you [52:23] ever wanted to go back and edit it and [52:26] use it as an incentive that some people [52:28] would get on top for like you know [52:32] sharing on their newsletter or tweeting [52:34] about it or putting it on LinkedIn [52:36] um I mean I would be very motivated like [52:38] if I didn't know you at all [52:40] and I saw that like that would really [52:42] motivate me to be like oh I want to buy [52:45] this product and I also want to you know [52:47] give an honest review knowing that I'll [52:49] get another product for free [52:54] yeah that that makes a lot of sense uh [52:57] but I think what I've done now is that [53:00] in the curated resources part [53:03] inside the toolkit I have already added [53:05] the two freebies that I got in yeah yeah [53:09] but this is a good thing [53:11] I think in gumbrad you can also on the [53:15] landing page you probably want to list [53:16] on the left hand side and the right hand [53:18] side section [53:23] some people really highlight that it [53:26] include this and then the value they try [53:29] to add the value [53:31] hypothetic value [53:33] I mean like I don't know sorry I don't [53:38] know if you guys also struggle with this [53:41] um [53:42] there are like some product marketing [53:45] things that I see and I [53:47] it doesn't feel right to me [53:51] um I'm like I don't want to be like this [53:53] but I also want to Market my product and [53:56] half of the time I'm just you know so [53:59] confused like uh I don't want to be [54:01] salesy and spamming but I also know that [54:05] the toolkit will help people [54:07] um [54:08] it's it's just like [54:10] in a very weird position uh [54:14] do you guys also suffer something like [54:17] this in your experience [54:21] yeah I mean I find that like [54:24] I really avoid the whole salesy thing [54:27] you know but I think they're out of the [54:30] box ways to Market yourself that um will [54:33] stand out [54:34] as well as I mean I remember even with [54:36] some of the headlines when we were going [54:38] through ship 30 for 30 I'm like [54:41] I don't it's not the click pay thing [54:43] it's like I kind of like to highlight [54:46] um what's a positive you know aspect of [54:50] what they will get if they read my essay [54:52] or read my Tweet but I realize [54:55] um you have to start with the problem [54:59] right that's how you kind of hook people [55:01] in is like this is the problem you're [55:03] having and then you can get to this so I [55:07] mean I think there's Integrity is a [55:09] really big part of how I work and how I [55:11] work with others but [55:13] there are ways to do it knowing that um [55:16] you're still in alignment with what [55:19] feels right for you knowing the value [55:21] that they'll get but I think you know [55:23] the best marketing is usually [55:25] it's out of the box and that's something [55:28] you know we just have to discover on our [55:30] own Journey reach things yeah yeah [55:33] definitely [55:35] um I mean the problems part I do get it [55:39] uh and I've I've tried to you know weave [55:42] stories around it too but like [55:44] you know like you get emails from some [55:47] people I I don't even know why I'm still [55:49] why I'm still subscribed to them but [55:51] like you get emails from some people and [55:53] you know that they are going to sell you [55:55] something right [55:57] um even if it is camouflaged in [55:59] problems and stories and stuff like that [56:02] I'm like I don't want to be like them [56:04] but I'm like but who else will Market it [56:07] if not me [56:09] um so it's just like a very [56:14] weird place to be yeah [56:18] um I think with emails one thing that I [56:22] find to be very powerful with email [56:23] marketing is even if I do not buy their [56:28] course or I don't buy their product is [56:30] that I there is value in that email in [56:34] and of itself [56:35] just in that body of that email so I've [56:38] I've written newsletters for a lot of [56:40] different people and I have my own [56:42] newsletter that's very like literary [56:45] slash coaching but it's not [56:48] um you really have to give them a value [56:51] when they open up that email so that [56:53] first email they give you [56:55] I want to know what am I getting from [56:57] this email like give me a tip [57:00] give me you know for this day a mindset [57:02] and something actionable then you [57:06] actually have that person opening up [57:07] more of your emails and you're giving [57:10] them something like for that time they [57:13] spend in their huge inbox you're like [57:15] here's what I can give you so for me [57:18] value is the the the measuring stick of [57:23] what I'm offering even if it's something [57:25] as quick as an email or a DM or a tweet [57:30] I want to offer something of value and [57:32] then there's a relationship built even [57:34] if it's just in their mind you know [57:38] yeah yeah [57:42] thank you for that [57:43] um [57:45] I'm just [57:47] I'm just rethinking of I mean [57:50] um you were speaking about the process [57:52] and [57:54] um you know uh the the whole process [57:57] from ideation to uh the end point I [58:01] don't know whether there's an incline [58:02] for this but you know what I mean [58:05] um [58:07] if if because when I was researching on [58:11] marketing [58:13] um I did not see genuine marketing at [58:18] all or I don't know whether I was [58:20] looking at the wrong place uh so if I [58:24] could [58:25] create something for people to launch [58:28] products in a genuine way and Market [58:30] them in a genuine way [58:32] um [58:33] that would be really good because I [58:36] didn't see that if if you guys have seen [58:38] it please send me resources uh I see [58:42] like they just keep talking about either [58:45] paid advertising or uh [58:49] you know spamming people with emails 10 [58:53] emails before the launch 10 emails after [58:55] the launch [58:56] um I'm like oh it feels very icky to me [59:00] um [59:02] so I [59:03] so when you were talking about you know [59:05] give putting value and uh not being CLC [59:09] and being genuine I was just thinking [59:11] about your other idea also [59:14] thank you [59:18] oh sorry foreign [59:42] yes [59:44] I feel like he he writes some good [59:47] content I'm not in marketing so I don't [59:50] really go deeper into exactly what he [59:52] shares but [59:55] um I feel like um [59:57] he does some but [1:00:00] I wanted to bring this so you you uh [1:00:04] within this time frame uh suying has [1:00:07] shared two product idea right one is the [1:00:10] a product on your journey uh and process [1:00:14] to create this DM toolkit and then [1:00:16] second one he just suggested [1:00:19] my question uh there are many things [1:00:22] that we all have done I will start at [1:00:24] the YouTube channel then I have gone [1:00:27] through my own [1:00:29] the writing journey and and couple of [1:00:31] other things so but every time I tried [1:00:34] to tell myself that there are other [1:00:37] creators who are writing about writing [1:00:41] and I think half of the people or maybe [1:00:44] 70 percent of the people who does ship [1:00:46] 30 for 30 they they start teaching other [1:00:48] people how to write [1:00:51] isn't that a distraction [1:00:54] for let's say I will take me [1:00:57] um for my career growth related topics [1:01:00] and for you [1:01:01] to build relationship uh related topics [1:01:05] if you start creating the process and [1:01:08] how to build the product which is great [1:01:10] right you have the real life experience [1:01:12] but then will that be a big distraction [1:01:16] to what you're doing [1:01:21] so I mean [1:01:23] just telling you my [1:01:25] I'm just telling you my thoughts from [1:01:27] the top of my head right [1:01:30] um so what I do teach people is how to [1:01:34] make [1:01:35] connections and relationships in a [1:01:37] genuine way right [1:01:40] um so even if I do create [1:01:44] um [1:01:45] a product on you know or something on [1:01:50] yeah yeah so even that or how to Market [1:01:53] a product in a genuine way will be [1:01:56] um the product okay [1:01:58] yeah so it is connected in some way and [1:02:01] the second thing is that [1:02:05] um I don't know if whatever I'm doing [1:02:07] today I'll be doing for my life [1:02:11] um I like it will be probably months or [1:02:13] years or I don't know I I truly know [1:02:15] what I'm doing now but I don't know if [1:02:16] it's if that's what's going to happen in [1:02:18] the future right [1:02:20] um so I do want to keep a percentage of [1:02:24] my work as just experimentation [1:02:28] um in terms of whether I like it or not [1:02:30] like it so that at any point in like I [1:02:33] want to build [1:02:36] um passive interests [1:02:39] around me so that at any point of time [1:02:41] if I don't like this I can jump into [1:02:43] another thing [1:02:46] um because that's what also made me jump [1:02:50] from [1:02:52] from my corporate job to write it [1:02:56] um if if I had thought about oh is this [1:03:00] going to help me in my current career uh [1:03:03] I probably wouldn't have been able to [1:03:06] jump later [1:03:07] so it's probably like 80 20 percent so [1:03:11] twenty percent for whatever even 70 30 [1:03:13] so 30 for whatever you know my interests [1:03:16] or passions just experimenting stuff [1:03:18] and 70 percent for what I do [1:03:24] this is a very good point [1:03:27] because like [1:03:29] like I've already forgot my parents that [1:03:31] I am not going to have a linear career [1:03:33] path like now I have just you know [1:03:37] probably earning to take the next break [1:03:40] and to go to the next place uh so I've [1:03:44] already told them that you know I'll [1:03:46] have a career for you know one or two [1:03:48] years save up take a break for six [1:03:50] months figure out again have a [1:03:52] career for two years take a break for [1:03:53] six months that's how my life is going [1:03:55] to go I think [1:03:56] uh so like I've accepted that fact [1:04:02] so I need to prepare for the next stage [1:04:05] I love it [1:04:07] and I mean who knows what will happen [1:04:11] I mean you know it's funny right now I'm [1:04:13] writing about um something I call [1:04:15] immersion like like excuse my language [1:04:18] but work life balance it's really [1:04:21] not the way the world is going it's [1:04:23] really how do we create an immersion [1:04:26] between not just our passions and work [1:04:30] but just our life and our creativity you [1:04:34] know it's like how do you infuse that in [1:04:36] your work in your parenting then have [1:04:40] like this huge Treasure Trove of ideas [1:04:44] to then create from you know and then [1:04:47] that's your passion that's your hobby [1:04:49] but then that can lead to work I mean [1:04:50] it's this cycle of work life balance [1:04:53] it's it's out the door it really it's [1:04:57] it's a myth it's not real I think there [1:04:59] really has to be doing that I have a [1:05:02] couple of points there it's very [1:05:04] passionate area here for me number one [1:05:06] this nine to five was created for [1:05:09] factory workers yeah yeah okay it's not [1:05:12] applicable to the knowledge worker [1:05:14] number two is there are still people or [1:05:18] or the comment that I made couple of uh [1:05:20] weeks ago [1:05:22] is if you have an excellent idea or work [1:05:26] don't wait for night alone [1:05:28] if that idea is at uh um [1:05:32] 10 p.m in the night just work on it and [1:05:36] then if you have a verb a family thing [1:05:39] or if you have your wife birthday or if [1:05:42] you have something right don't wait for [1:05:44] 6 PM just do it during the day so Mash [1:05:48] everything don't wait for 5 PM to start [1:05:51] your life and don't wait for 9am to [1:05:54] start working on your respiration [1:05:56] project that was kind of a theme around [1:05:58] that and that's how it works it will [1:06:01] work absolutely yeah it's like jumping [1:06:05] on that flow when you have it you know [1:06:07] what I mean like don't [1:06:09] I feel like if I make a note and I put [1:06:11] it away [1:06:12] and then later I'm like what does that [1:06:15] mean like what what was the energy [1:06:18] behind that you know it's like I need to [1:06:20] at least get like a free writing session [1:06:22] in around that and then I can capture [1:06:24] some of that energy but yeah I [1:06:26] absolutely agree but not like [1:06:28] nine to five is just ridiculous [1:06:31] yeah my team I have one simple [1:06:35] instruction then when anybody knew [1:06:37] joining in my team that you don't need [1:06:40] my approval if you want to take a break [1:06:42] you need a day to go to a doctor [1:06:44] appointment or anything that is going on [1:06:46] your life we just tell me before or [1:06:50] after or don't even tell me just block [1:06:52] your calendar so that other people are [1:06:54] not expecting you that's all you need to [1:06:56] do I know you take care of things after [1:07:00] hours and you don't need my approval or [1:07:02] permission to do your life things [1:07:05] absolutely yeah [1:07:07] I I wish all of us had managers like you [1:07:10] we know no I know [1:07:16] yeah I would have made my life so much [1:07:18] easier [1:07:22] yeah I mean it's it's weird right we [1:07:28] uh we don't tap into our Inspirations or [1:07:33] creativity enough I feel like just [1:07:36] yesterday I I went to I was just about [1:07:39] to go to sleep at 11 PM [1:07:42] um I'm trying to make my sleep cycle [1:07:44] better because inspired by Vino then one [1:07:47] more person called Renner [1:07:49] um but then I was like my brain starts [1:07:52] working overtime only when I'm about to [1:07:54] go to sleep [1:07:55] uh so I I have this notebook beside me [1:07:59] and I'm like furiously putting it out [1:08:02] there like in the notebook before it [1:08:05] you know slips off my brain [1:08:07] um and it's just it's it's so [1:08:10] therapeutic in a way and I was just [1:08:13] doing that till 12 or 12 30 I I guess [1:08:17] and it was amazing like I would have [1:08:19] missed it out if uh again like I think I [1:08:23] have like 10 11 hour work days and then [1:08:26] after that for the next two days I won't [1:08:28] do any work like I'm I'm either like all [1:08:31] in or none kind of this person [1:08:34] um [1:08:35] but but yeah yeah so [1:08:38] uh thank you so much for bringing that [1:08:40] up [1:08:41] um at least some of that guilt I mean I [1:08:45] can see it uh going away thank you yeah [1:08:50] no this is this is so beautiful people [1:08:54] um thank you to both of you for creating [1:08:56] this space and [1:08:58] for you shoot three like for sharing [1:09:01] everything thank you so much definitely [1:09:04] um thank you so much for [1:09:06] um jumping into this conversation thank [1:09:09] you so much to you and for joining us [1:09:12] all right guys it was fun uh-huh
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