#21 Jodie Sacco: The Journey of Persistence, Falling Apart But Not Giving Up, and Open to Everything

[0:00] well thank you so much for your time
[0:02] tell the audience who jody is
[0:05] what you do
[0:06] and add how people can contact
[0:10] thanks vina thanks for having me here
[0:12] today um yeah so jody sacco born and
[0:15] raised south african
[0:17] came to the states 13 years ago and i
[0:21] now am a u.s citizen
[0:23] landed up in vegas to open a business
[0:27] that
[0:28] is an interesting story that we can
[0:29] delve deeper into in a bit later but
[0:32] i i've been in vegas now for 11 years
[0:35] and uh currently i am a firm owner um i
[0:39] own a couple franchises of the action
[0:42] coach business coaching franchise
[0:44] so
[0:45] action coach has been around for 29
[0:47] years based and originated out of
[0:50] australia now they're actually based
[0:51] here in in las vegas and what we offer
[0:55] is not only business owner coaching so
[0:59] um you know one-on-one strategic
[1:01] coaching we we really are primarily
[1:04] focused on educating the clients helping
[1:07] them and supporting them with planning
[1:10] and then the the coaching is is part of
[1:13] the strategic side of it so we have
[1:17] workshops seminars um and and full day
[1:21] planning events uh that really can
[1:23] support the client we have we actually
[1:25] have over 60 different products um so
[1:27] there really is something out there for
[1:29] everyone um now everybody and their dog
[1:32] these days seems to be a coach
[1:35] you know it's it's interesting uh just
[1:38] to say that uh you know 29 years ago
[1:41] there was no such thing as coaching so
[1:43] honestly i chose personally through my
[1:46] own uh entrepreneurial journey
[1:49] to hang my hat with action coach because
[1:52] of that extensive experience that they
[1:55] have and their global influence so
[1:57] they've been based they're based in 83
[1:59] countries and that really is very
[2:02] powerful when it comes to the offerings
[2:04] i can give to clients it's not just me
[2:06] giving my experience as an entrepreneur
[2:09] it's those
[2:10] you know almost three decades of of
[2:13] experience so i'm based here in las
[2:15] vegas people can get hold of me my email
[2:17] is jody sacco
[2:20] actioncoach.com
[2:22] and it's spelled j-o-d-i-e-s-a-c-c-o
[2:26] at actioncoach.com you can also visit my
[2:29] website it's
[2:31] simplyjodysacco.com so that's how people
[2:33] can get hold of me
[2:34] and do you want to add your pricing here
[2:36] or that's based on each person product
[2:39] pricing really does depend on what it is
[2:41] that you're looking for you can have a
[2:44] educational group that you join like our
[2:46] book club and that can start from as
[2:48] little as 99 per month um if you are
[2:52] looking to fast track that progress or
[2:55] really attain those goals that you would
[2:57] like to in your business so those goals
[2:59] generally could be something around
[3:02] you want a better team you want them to
[3:04] work better together you want more time
[3:06] freedom or you want to uh more more
[3:09] financial freedom or you're looking for
[3:11] that exit strategy it all depends on how
[3:14] quickly you want to do this so a group
[3:17] products range from
[3:19] uh twelve hundred dollars per month um
[3:22] up to you know four thousand dollars a
[3:24] month um and then the one-on-one
[3:26] coaching is is really dependent on how
[3:29] big your organization is
[3:31] because the offering is not just for you
[3:33] as the business coach if we identify
[3:35] that
[3:36] okay there's actually an issue here with
[3:38] one of the particular departments we
[3:40] would then focus specifically and
[3:42] strategically and work with the sales
[3:44] department for example so i really like
[3:47] to um explain
[3:49] you know if you think about it it's all
[3:51] it's an investment
[3:53] the biggest differentiator is we offer a
[3:55] 17-week
[3:56] guarantee
[3:58] to find our fee and increase your bottom
[4:00] line profits so that's a pretty bold
[4:03] move it's how much we believe and and
[4:05] what it is that we can do
[4:07] and um yeah you know on the front end it
[4:09] might seem like it's a big investment um
[4:12] but you've got nothing to lose to come
[4:13] and work with us if we guarantee your
[4:15] results right
[4:18] on your website you have a very specific
[4:20] number 61
[4:22] growth
[4:23] where that number comes from absolutely
[4:25] so we we use this incredible
[4:28] system that's obviously been devised
[4:30] over the years we refer to it as the
[4:32] five ways
[4:34] and uh it's something that i would i
[4:37] would love to draw out but i just don't
[4:38] have that opportunity right now
[4:40] essentially what it is is we look at
[4:43] what are the five ways that we can
[4:46] incrementally increase
[4:49] your bottom line profit so we know that
[4:53] most most business owners absolutely
[4:56] understand or have or at least have a
[4:58] very good hold on the number of
[5:00] customers they have
[5:02] their revenue and their bottom line
[5:05] profit
[5:06] now all of those three things are the
[5:08] outcomes they are results we can't
[5:11] change those they've done is that not
[5:14] true
[5:16] whereas if if
[5:18] if we can focus on um
[5:21] your
[5:22] the things that are influencing those
[5:25] three things which we refer to as the
[5:26] five ways which is number of leads
[5:30] your conversion rate
[5:32] the average um
[5:34] number of sales
[5:37] and
[5:38] the number of times so the average
[5:40] dollar sale what is the price of the
[5:42] average product you're selling um how
[5:44] many times does that customer buy with
[5:46] you and your margins
[5:47] we can absolutely impact every single
[5:50] one of those things and we don't come in
[5:53] there saying we're gonna we're gonna
[5:54] increase your leads by a thousand
[5:56] percent because your business won't be
[5:57] able to handle it what we do rather is
[6:00] we
[6:01] increase every one of those five ways
[6:03] just by ten percent
[6:05] and the bottom line impact of that that
[6:08] math gives you a 61 increase
[6:11] thank you thank you for explaining all
[6:13] that
[6:14] pleasure
[6:16] all right
[6:18] what you wanted to become when you was
[6:19] in high school
[6:21] i love this question oh my goodness
[6:23] that's my favorite
[6:25] so when i was in high school
[6:27] i actually
[6:29] had no specific idea what i wanted to to
[6:32] do
[6:33] um i just knew that i'd been put on the
[6:36] earth for a very specific reason
[6:38] i knew i
[6:40] had a big task ahead of me but i didn't
[6:43] know
[6:44] exactly what that was it was just like
[6:47] this inner knowing so i was always
[6:49] involved in leadership so i was on every
[6:52] council you could possibly think of i
[6:54] was the head of my school i was the
[6:56] captain of my of my field hockey team i
[6:58] was the captain of the national hockey
[7:00] team i you know i did it all right but i
[7:04] always knew that i was very
[7:05] people-centric and and i and i idolized
[7:09] people like mother teresa nelson mandela
[7:12] um
[7:13] bishop desmond tutu
[7:16] and and i re i just longed to
[7:19] to learn if i could even just be a
[7:21] little bit of those human beings imagine
[7:23] what i could do in the world um
[7:25] and and uh just at that time i
[7:29] was recruited by the rotary
[7:31] international
[7:32] youth exchange program
[7:34] i was nominated should i say to be an
[7:37] exchange student and that's really where
[7:40] i knew what i wanted to do because
[7:42] whilst i spent a year in brazil
[7:45] i really was an ambassador for south
[7:48] africa
[7:49] people wanted to know about south africa
[7:51] wanted to learn about it and i started
[7:53] traveling all over the country
[7:56] giving presentations on south africa
[7:58] and that's when i knew i wanted to be a
[8:00] diplomat
[8:01] um that's that's what i wanted to do
[8:03] when i when i was older
[8:06] so it was a long answer but but that's
[8:07] how i got to it your diploma journey and
[8:10] from there you coming to your united
[8:12] states
[8:14] i also saw that
[8:16] you've been a director at mx and then vp
[8:19] so you have done
[8:21] multiple things
[8:23] so
[8:24] give a glimpse of how that journey
[8:26] looked like and how did you land on this
[8:28] job
[8:30] yeah great question right that's the
[8:33] that's the million-dollar question um
[8:35] well first of all we never know what
[8:37] life what the journey is going to be and
[8:40] so i live my life these days by a
[8:42] beautiful saying it's by wayne dyer be
[8:44] open to everything and attached to
[8:47] nothing and it really allows you to um
[8:50] yeah not be so fixated with the end
[8:53] results and i tell you why i do this so
[8:56] my diplomatic journey never ever began
[8:59] um i
[9:01] simply because i came back from brazil
[9:04] went through a degree in university in
[9:07] political science and linguistics those
[9:08] were the recommendations
[9:10] and then myself and another goal in my
[9:12] class we both applied for the civil
[9:15] servants course which is is through the
[9:17] government organization and it's the
[9:19] precursor to then becoming um involved
[9:23] in the in the diplomatic core
[9:25] um during that time in south africa
[9:28] it was post-apartheid um apartheid was
[9:31] uh the segregation that was implemented
[9:34] into our constitution so it was a law um
[9:37] and uh it had been abolished um and and
[9:41] so the the south africa was really
[9:43] working very hard to compensate for the
[9:46] fact that people of color for almost 50
[9:49] years had never been allowed to work in
[9:52] traditional white people's jobs and so
[9:55] unfortunately you know i was um
[9:59] i was rejected
[10:00] and
[10:01] and my whole world fell apart i i didn't
[10:05] know what to do next i had this great
[10:07] plan i was moving to johannesburg i i i
[10:10] i knew the path that i wanted to be on
[10:13] and it was taken away from me because of
[10:16] something i couldn't control
[10:18] right so it's the probably the best
[10:21] lesson i can teach any entrepreneur
[10:23] is that if you are so attached to a
[10:26] specific outcome that you are looking
[10:28] for
[10:30] you are going to feel massive
[10:32] disappointment and your world will fall
[10:34] apart
[10:35] so that's why i choose to live my life
[10:37] now by being open to everything because
[10:40] yeah you know we hit roblox um and my
[10:43] story is a testament to that yes i did i
[10:46] did fall apart
[10:48] but i was just in such a beautiful place
[10:51] my my family my mum and dad took me in
[10:53] and really gave me a place to kind of
[10:56] rebuild and that's how i landed up in
[10:58] travel because i knew that i loved
[11:00] travel i had no experience in
[11:03] being part of a travel organization and
[11:06] in in the
[11:08] 1990s early 2000s travel agents were
[11:12] still very much um
[11:15] you know how people booked their travel
[11:16] uh there was you know the internet
[11:18] wasn't that great wasn't that um
[11:20] you know well known it wasn't that
[11:22] developed there so i landed up working
[11:24] in uh flight center as a sales agent and
[11:27] that's really where i picked up my sales
[11:29] skills and the training within that
[11:31] organization is incredible but because
[11:33] of my ambition and my leadership i very
[11:36] quickly rose to a management position
[11:40] and then i left flight center um
[11:42] traveled for a little bit came back and
[11:44] that's that's really when i i decided to
[11:47] work with american express
[11:49] um and within
[11:51] not even a year i had been asked to be
[11:53] the director of the entire division of
[11:56] the corporates american express so you
[11:58] know was it was putting up big tent it
[12:00] was um
[12:01] putting out a lot of um
[12:03] requests for um proposals you know
[12:05] responding to tenders that would come
[12:08] from massive organizations you know
[12:11] t-mobile and mobile gas and you know all
[12:14] these kinds of things and so i was
[12:15] always doing a lot of presentation i was
[12:17] always um i had a team so i was running
[12:19] a team of individuals um so i really got
[12:23] to taste that sort of c-suite management
[12:26] level we landed up coming to the us
[12:29] um we originally originally uh opened a
[12:32] helicopter business so i got a i got a
[12:35] um a birthing of fire in in terms of
[12:39] learning how businesses operate in the
[12:41] us i also had to jump through tons of
[12:43] hoops because we weren't u.s citizens
[12:46] and by law post um 9 11
[12:49] non-us citizens even if we had green
[12:51] cards we weren't allowed to own
[12:53] aircrafts
[12:54] so
[12:55] there was lots of creativity and and
[12:57] again being open to okay well we can't
[13:00] do this but there's always a solution
[13:02] what is the solution let's find the
[13:04] solution and that's what we did right so
[13:07] then that was that and then um yeah we
[13:09] had this opportunity to come out to
[13:11] vegas and
[13:12] really got again a baptism of fire in
[13:16] terms of understanding how unique the
[13:18] marketplace is here in vegas
[13:21] i think that's something else that's
[13:22] very key that i'd love to impart with
[13:25] other business owners is
[13:26] you know you you can't just throw a
[13:28] bunch of marketing and think that
[13:30] something's going to stick because
[13:32] people want to do business with people
[13:35] and they want to know who you are um so
[13:38] you know in vegas it's all about it
[13:40] literally is it's all about who you know
[13:42] it's your connections
[13:44] it really is they want to trust you so
[13:46] you know that was that was an incredible
[13:48] experience and um
[13:49] and so
[13:51] here i was again jody at
[13:54] age 40
[13:55] and i've had all this great experience
[13:57] and i
[13:58] had to i had to reinvent myself
[14:01] um trying to get a job on the strip i
[14:03] thought about going back to corporate
[14:05] you know working in one of the bigger
[14:06] bigger casinos or organizations
[14:09] i just knew i couldn't be somebody
[14:11] else's employee i i needed the
[14:15] the space to grow and and be and um yeah
[14:19] then i started a network marketing
[14:20] company um it was online it was kind of
[14:23] during uh the covert period as well and
[14:26] um
[14:27] loved that and and it was all in
[14:29] personal development and learned so much
[14:31] in my own personal growth and uh
[14:34] experience and expertise when it comes
[14:36] to mindsets
[14:38] and and working harder on yourself
[14:40] really was was found in in those those
[14:43] two years that i was there won a couple
[14:45] of awards you can see at the back here
[14:47] um i
[14:48] was um noted as the a rising star within
[14:52] the first six months of being in the
[14:53] organization
[14:54] and then um
[14:56] in march last year i was actually
[14:59] awarded a 50 a 50k award meaning i made
[15:03] a 50 000 us dollar profit in a single
[15:05] month
[15:06] so that was that was pretty awesome uh
[15:09] you know just in the network marketing
[15:10] business so at that point i was tapped
[15:13] on the shoulder by the owner and founder
[15:16] of action coach
[15:18] uh his name is brad sugars an incredible
[15:20] human being
[15:21] definitely a mentor in my life
[15:24] and
[15:25] he he said to me hey i i want to grow
[15:28] action coach out here in las vegas i i i
[15:31] need boots on the ground and i think
[15:34] i think you'd be great for it so that's
[15:36] how i kind of did the full circle to
[15:38] action coach and went through my
[15:40] certification we are accredited uh
[15:43] certified business coaches and then i
[15:46] also on top of that did my executive
[15:48] coaching so
[15:49] that's more for the c-suite level
[15:52] organizations and uh that really ranges
[15:55] anywhere from uh you know
[15:57] four thousand uh for workshops and uh uh
[16:01] us dollars
[16:02] and then individual one-on-one exec
[16:04] coaching is anywhere from five thousand
[16:06] dollars and up because that's obviously
[16:08] a very very different type of of of
[16:10] coaching
[16:12] so that's my long answer to your short
[16:14] question
[16:15] wow i have
[16:17] many follow-up questions on this
[16:20] but i also want to acknowledge what a
[16:23] roller coaster ride
[16:25] and
[16:26] what a long ride
[16:30] right
[16:32] where you started and then
[16:35] every these job
[16:37] i'm pretty sure that
[16:39] you was deeply involved
[16:41] when you was there
[16:43] you were emotionally
[16:45] into this
[16:46] and then you able to detach
[16:49] and start something new
[16:51] and now
[16:53] you again
[16:54] detach and start something new
[16:57] how remarkable is that
[17:00] yeah i never thought about it that way
[17:01] that's that's a wonderful
[17:03] perspective
[17:05] yeah but i think when um
[17:07] to your point there
[17:09] when whenever i was in those
[17:12] businesses
[17:14] i was highly disciplined and focused on
[17:16] the results that i could get
[17:19] at the end
[17:20] it was
[17:22] um
[17:24] it's such a growing period
[17:26] and you know one can acquire so much
[17:29] knowledge and information along the way
[17:31] on your entrepreneurial journey but if
[17:33] you don't apply
[17:34] um discipline and get get into action
[17:37] and actually take what you've learned
[17:39] and and try it out and test it and
[17:41] measure it it's worthless right and and
[17:44] so i think discipline and consistency is
[17:48] the key to any kind of success
[17:52] um whether that be in a business or in a
[17:54] in a personal in a personal goal right
[17:57] the same thing with my network marketing
[17:59] business i i felt like i'd lost this
[18:01] family like this
[18:03] i'd be torn away
[18:04] and and yeah and then you have to start
[18:06] again but um
[18:08] i i think i think the key to all of this
[18:10] is um often in life we have to
[18:13] recalibrate because
[18:15] things happen we get told no we get told
[18:19] i'm sorry you're the wrong color i'm
[18:21] sorry
[18:23] you know you don't get to be a part of
[18:24] this anymore
[18:26] or we make a decision that we've
[18:28] outgrown where we are and we need to go
[18:30] somewhere else
[18:31] and and it's all about well how do you
[18:33] recalibrate
[18:36] right it's like
[18:37] i love to use that analogy of um
[18:40] a gps uh in a car so imagine you arrive
[18:44] and you're arriving
[18:46] in uh i don't know in amsterdam you've
[18:48] never been there before
[18:50] pick up your hyde car and you've got
[18:51] your gps on your phone or or wherever
[18:54] you have it and you put in the
[18:55] destination of the hotel
[18:58] you know and along the way you know
[18:59] there might be construction
[19:01] what does the gps do it doesn't say to
[19:03] you oh sorry
[19:04] you're done
[19:06] yeah right it says recalibrate
[19:08] recalibrate you know how are we going to
[19:12] um just take a moment and and look for
[19:15] another direction but the point is uh
[19:18] vinod is that you never ever take your
[19:20] eyes off the goal of the visions of the
[19:23] long term vision that you have in your
[19:26] heart so for me that little girl
[19:29] at age 17 and i talk about her a lot in
[19:31] my life these days that girl who knew
[19:34] without a shadow of a doubt that she was
[19:36] put on this earth for a bigger purpose
[19:39] that's my vision my vision is to
[19:42] you know
[19:43] impart that and be that person and so it
[19:46] doesn't matter what i've
[19:48] what i've been told or what i've lost
[19:51] i never ever lose sight of that vision
[19:53] that i set for myself it's like that
[19:55] north star right it's always there it's
[19:57] like guiding light
[19:59] yeah
[20:00] yeah
[20:01] and this is so powerful you're doing
[20:02] that side by side or you completely
[20:05] stopped it
[20:06] no i i um i closed that business down
[20:09] completely
[20:10] because
[20:12] you know i had grown a team of of people
[20:14] around me and it just wasn't fair to
[20:17] them
[20:18] in terms of what i could give to them um
[20:21] so i chose
[20:23] um i don't believe in having a side
[20:25] hustle um i believe in in the initial
[20:28] stages of growing a business right so
[20:31] i've been growing this business and
[20:32] action coach this is my fifth month so
[20:35] for right now my focus needs to be on
[20:38] growing this business i own four
[20:40] franchises not just one so i really have
[20:45] hundreds and thousands of business
[20:46] owners in the valley of las vegas that i
[20:48] need to serve
[20:49] so
[20:50] i need to focus very clearly
[20:53] on what that task is ahead of me
[20:56] once i get to the place where my
[20:58] business is starting to run without me
[21:01] that's actually our definition of a
[21:02] business it's a profitable enterprise
[21:05] that works without you
[21:08] so once i get to that phase because i've
[21:11] done all these other foundational things
[21:13] now i'm at that point where okay let me
[21:16] look at what is my side hustle uh or
[21:19] maybe i have more time maybe i want to
[21:21] be um
[21:23] more involved in the community uh you
[21:25] know things like that so so i really i
[21:28] really believe that um
[21:31] some people i can can do a side hustle
[21:33] and and absolutely kill it but i but i
[21:36] think if you have a corporate job and
[21:37] you're doing a side hustle
[21:39] that's absolutely doable because your
[21:42] corporate job gives you defined hours of
[21:44] operation and then you've got all these
[21:46] other hours that you can fill in what it
[21:48] is that you're looking for for your next
[21:50] chapter right but as an entrepreneur
[21:52] it's so important to stay focused um
[21:55] generally as entrepreneurs we uh we're
[21:58] very distracted by shiny objects which
[22:01] means any kind of idea that we have
[22:04] we're like oh i want to do that you know
[22:06] oh that looks good and then we start
[22:07] going in this direction and then whoa i
[22:09] want to do that and we go that way
[22:11] instead of staying laser focused on one
[22:14] thing achieving it nailing it um
[22:17] becoming the expert at it and then
[22:20] moving on to the next thing and i'm
[22:22] falling to the category that you were
[22:24] suggesting he was talking about that i
[22:26] have a corporate job
[22:28] and
[22:29] on my side hustle for the last 15 years
[22:31] i'm i was doing something or the other
[22:34] and this shiny object thing has been the
[22:37] biggest problem that i have encountered
[22:40] for last three years though i've been
[22:42] very consistent with my writing and now
[22:44] i started this and then
[22:47] i'm going after the purpose and not
[22:49] all these chinese so they are not able
[22:51] to distract me as it was before
[22:54] so i can relate to what you're saying
[22:56] yeah i think you've you nailed it there
[22:58] vinod you said i'm going after my
[23:01] purpose
[23:02] so you found your north star you worked
[23:05] enough on yourself to understand what
[23:07] your purpose on this earth is and and
[23:10] that's what i feel is missing it's like
[23:12] the missing
[23:14] ingredients
[23:16] in so many
[23:17] entrepreneurs lives
[23:19] is that they don't stop the stop and
[23:21] take the time to work on themselves as
[23:23] much as they do on their business
[23:26] so yeah you nailed it there with uh
[23:29] you know the focus comes because you
[23:31] understand the purpose
[23:33] you found your purpose you were just 17
[23:36] year old i don't know if you are aware
[23:37] of this but i'm pretty sure that you
[23:39] have seen people who don't know their
[23:41] purpose who don't even know what they
[23:42] want from their life
[23:44] is there any tip for those people yeah
[23:46] so true i mean honestly i i think
[23:50] just going back to understanding you
[23:52] know knowing i had this higher purpose i
[23:54] didn't know what it was though
[23:56] right so so even though i might have
[23:58] known in my mind i never understood it
[24:01] and i never
[24:02] i never actioned it i never
[24:04] spent time
[24:06] truly understanding that so to answer
[24:08] your question if people are feeling like
[24:10] they just
[24:12] i don't know like in a holding pattern
[24:14] like they the plane that gets
[24:16] you know at newark airports and they
[24:18] they're just like
[24:19] you know up in the sky and and
[24:22] control hasn't said to them yet you can
[24:24] land
[24:25] if you're feeling like that there's only
[24:26] one thing you need to do personal
[24:28] development it's the most important
[24:31] thing if you do not work on yourself
[24:34] you will never ever ever get to that
[24:37] point of understanding what your north
[24:39] star is what your purpose is
[24:41] so
[24:42] there are incredible courses out there
[24:44] that are free
[24:45] but you want to look specifically under
[24:47] personal development
[24:48] um you definitely
[24:51] would do yourself a service by hiring a
[24:53] coach
[24:55] you know that's one thing that that i'm
[24:56] passionate about and that i love love
[24:58] coaching on um and and because it's so
[25:02] true to my journey as well you know
[25:04] obviously after a divorce uh trying to
[25:06] reinvent yourself and and having this
[25:09] loss of identity
[25:10] that was really where i understood
[25:13] what my 17 year old self was saying what
[25:16] was new
[25:17] i didn't know until then i couldn't
[25:19] define it
[25:21] until i spent i was also it was three
[25:23] years
[25:23] three years all i did was work on myself
[25:28] so
[25:29] what does that look like you know i
[25:30] hired a coach straight out the bat
[25:33] um what it looks like is daily
[25:35] consistent work on self
[25:39] it can't it has to become a habit in
[25:41] your life
[25:42] and then there's little tips and tricks
[25:44] that you know uh
[25:46] we can we we can coach through and uh
[25:48] you just set yourself up for success
[25:51] in that way um but but the biggest thing
[25:54] is to first unpack and understand what
[25:56] it is where are you going in this life
[25:59] why have you been put on this earth
[26:01] this big existential question that i
[26:04] think so many of us land up going
[26:06] through and
[26:08] the sad part though don't you think is
[26:09] so many people only
[26:11] think about this on their deathbed
[26:13] many people are on autopilot correct
[26:17] correct
[26:18] their train
[26:20] flight
[26:21] car is moving
[26:23] and
[26:24] they're just driving
[26:26] that's right
[26:28] yeah and and
[26:30] what a
[26:31] what a sad way to live with all the
[26:34] opportunity and
[26:36] experience around you and every single
[26:38] day i think
[26:39] um understanding how every single day is
[26:42] a gift and uh the opportunities that are
[26:45] involved in that um was life-changing
[26:47] for me as well
[26:49] um and it's always sad that you have to
[26:50] go through something traumatic to
[26:54] figure it out and come out the other
[26:55] side and
[26:56] you know i'm just grateful i did come
[26:58] out the other side
[26:59] right
[27:01] you said you you were working every day
[27:04] on yourself for like three years yeah
[27:07] can you give some
[27:09] examples what those activities were yes
[27:13] uh education it's all about education so
[27:16] um
[27:17] every day i was either reading a book um
[27:20] actually purchase a personal development
[27:22] course that it was one of the courses
[27:24] that i sold in my network marketing
[27:25] business and it was a full one-year
[27:27] curriculum
[27:29] and then every time there was any kind
[27:31] of seminar
[27:33] um i was just consuming information
[27:36] consuming consuming but then also
[27:38] practicing so like i said earlier
[27:41] knowledge is great but if it's not
[27:43] actioned it's just worthless um you have
[27:46] to actually imply implement it i also
[27:49] started um
[27:51] meditating um doing yoga a calm doing
[27:55] activities that would calm me down
[27:58] instead of this like crazy
[28:00] hamster wheel that i constantly
[28:02] experienced in my head and so in those
[28:05] moments of calm
[28:08] it allows you
[28:09] to have
[28:11] to remove yourself from the craziness
[28:13] and have clarity
[28:15] because
[28:16] the biggest
[28:18] lesson i learned was that when we always
[28:21] in a reactive mode
[28:23] if we're always stressed and we're
[28:24] always reacting reacting reacting we're
[28:27] actually just using the animal part of
[28:29] our brain
[28:30] it's the same brain that a lion or a
[28:33] you know maybe a giraffe or an impala
[28:36] has when they when they get a fright and
[28:38] they have to run
[28:39] you know they're just fearing for their
[28:41] lives and living in that zone all the
[28:43] time is
[28:44] you you have an inability for clarity of
[28:46] thought and you have an inability for um
[28:50] you know what is my next step
[28:52] so in those moments of quieting together
[28:55] with the education i was then able
[28:58] to find that space
[29:00] to start saying well what does jody want
[29:04] what is jody's purpose
[29:06] journaling
[29:07] journaling is another thing
[29:09] i mean i have all my journals here
[29:11] they're all over the place and i refer
[29:13] to them often um and then there's
[29:15] another two little tips that i give all
[29:17] my clients um one is it's almost like
[29:20] you bookend your day with these things
[29:23] so in the morning when you wake up
[29:25] before you even get out of bed you
[29:27] visualize your long-term purpose
[29:30] visualize and and and not just in your
[29:33] mind's eye feel it so if it's you up on
[29:36] stage about to achieve an award
[29:39] hear the crowd um smell the
[29:42] uh you know the fragrance in the air or
[29:45] you know like you get emotional about it
[29:47] because the brain cannot differentiate
[29:50] between what is real and what is
[29:52] imagined so it starts this manifestation
[29:56] process
[29:57] and so you book in the front end of your
[29:59] day is visualization
[30:01] and then also do what do i want to
[30:03] achieve in the day what does the day
[30:04] look like for me and then at the end of
[30:06] the day as you get into bed at night
[30:09] give gratitude and thanks for all the
[30:12] good that has happened
[30:14] embrace the challenges of course you can
[30:17] even say i'm so grateful for
[30:19] the mistake i made today because i
[30:21] learned a valuable lesson
[30:22] but but come from a place of gratitude
[30:25] again it's programming this incredible
[30:29] machine we have up here
[30:31] to focus on the good
[30:33] and not on the negative
[30:34] because what we focus on we will bring
[30:37] about in our real world
[30:40] so no it's it's a den deal yeah
[30:43] so those are my tips
[30:45] and you know these activities are so
[30:47] simple you don't even need to buy
[30:49] anything you don't need
[30:51] fancy thing anybody can do it today
[30:54] exactly the simplest thing but
[30:57] simplest thing or hardest to do
[30:59] right always and and again that
[31:01] consistency discipline and consistency
[31:04] yeah
[31:04] you know i've fallen off the wagon i
[31:06] absolutely i get distracted i you know
[31:09] suddenly oversleep and the alarm goes
[31:11] off and i'm jumping out and running and
[31:13] getting my kids and i'm feeding the dogs
[31:15] and you know i we're human but but it's
[31:18] making sure you have systems in place i
[31:21] have it in a default diary make sure
[31:23] that every day these are the things that
[31:25] you're doing um and and and just get
[31:28] them in it's five minutes you know ten
[31:30] minutes of your day five in the morning
[31:32] five in the evening
[31:33] what was driving you in those moments
[31:37] those days that you feeling everything
[31:40] is gone even the divorce and then
[31:43] you you're coming out of it so you talk
[31:46] about everything that you've done but
[31:48] inside what was driving you um
[31:51] well i i mean to be
[31:53] very vulnerable and honest uh you know
[31:56] that there was
[31:57] a year where
[31:59] i um
[32:01] i didn't know what my purpose was i was
[32:03] a very lost soul
[32:04] um
[32:05] and and it was because i'd never i never
[32:08] i'd never spent time investing in myself
[32:11] my whole life i'd lived uh thinking that
[32:14] i had to always be
[32:16] somebody for someone else and and so
[32:19] what it did was it left me feeling not
[32:21] good enough i never felt good enough i
[32:23] didn't feel like a good enough mother i
[32:25] didn't feel like a good enough wife i
[32:27] didn't feel like a good enough business
[32:28] owner i didn't feel like a good enough
[32:30] human
[32:31] and that was all my own doing and i
[32:33] lived my life by
[32:35] a glass half empty mentality right it's
[32:38] like like i didn't understand what a
[32:41] growth mindset is i didn't understand
[32:43] what a poverty mindset was
[32:45] i'd never understood that stuff so you
[32:48] know i had wished in my in my mind every
[32:51] day i had had these thoughts of and then
[32:55] a very very very dark place and i have
[32:57] no fear i have no family here it was
[32:59] just my kids and
[33:01] and and what did i do right so uh
[33:04] somehow
[33:06] i don't know i cannot explain it to you
[33:08] but
[33:08] in those moments of quiet and
[33:11] and
[33:12] through the process of
[33:15] starting to scratch the surface on the
[33:17] personal development
[33:19] working with my coach
[33:22] i feel as though in that darkest darkest
[33:25] place in my life that i've ever ever
[33:27] experienced
[33:29] there was that little ray
[33:31] of light that came through
[33:34] this dark pit that i felt like i was
[33:36] in and all i did then was i held on to a
[33:40] belief
[33:42] that there's that proverbial light at
[33:44] the end of the tunnel right but if i
[33:47] hadn't have had personal development if
[33:49] i hadn't have started that process
[33:52] i i fear where i'd be today i i
[33:54] sincerely do and i mean i'm being
[33:56] vulnerable because i i know people want
[33:58] to
[33:59] want authenticity these days right i'm
[34:01] not perfect i i made horrible choices
[34:05] and then i and then i i went through
[34:07] um fear and regrets and guilt
[34:11] the guilt was it was like a noose around
[34:13] my neck i mean it
[34:15] yeah it was horrible but um
[34:18] honestly it was it was only the personal
[34:20] development and my coach who supported
[34:22] me through that
[34:23] um and
[34:24] you know i i know that that some people
[34:27] financially might not be able to afford
[34:29] a coach or afford a personal development
[34:32] course
[34:33] don't worry about that there is so much
[34:35] free information out there on youtube
[34:38] it is
[34:39] it is a wonderful gift that we have
[34:42] so if if there's anything i would say if
[34:45] you just if you feel like you're numb if
[34:48] you feel like you're in that big dark
[34:49] black hole and you you have no idea
[34:52] where to start just search personal
[34:55] development on youtube
[34:57] and just start watching a video you'll
[34:59] very soon know who you like who you
[35:01] don't like
[35:02] and then obviously you know if you are
[35:04] in a situation um people could reach out
[35:06] to me it's it's it's definitely
[35:08] something that's a
[35:10] a passion of mine in one of the
[35:12] components of the coaching that we do
[35:14] and that reflects in everything that you
[35:16] you speak today it's my pleasure
[35:20] i just wanted to
[35:21] say something
[35:22] yeah you you was at that darkest place
[35:25] but now see how many people you are you
[35:28] have recruited and you are you're giving
[35:30] a job opportunity
[35:33] i know
[35:34] i'm
[35:35] very very aware of that you know it's uh
[35:38] it's uh it gives me goosebumps right
[35:42] so sometimes we lift ourselves
[35:46] and that not just for ourselves but
[35:49] for others that's a yeah that's just
[35:51] your two daughter but
[35:53] oh my god
[35:55] and the equipment
[35:57] yeah you know it's so it's so true um
[36:00] absolutely
[36:01] yeah but in that dark place i couldn't
[36:03] even think about my daughters until
[36:06] until i could save myself because
[36:09] because if
[36:10] you can't save yourself if you can't
[36:12] if you can't get yourself out of bed if
[36:14] you can't if you can't even think about
[36:16] what your next step is how can i even
[36:18] think about my my kids right that that's
[36:21] the place i got to it was even worse
[36:23] than that
[36:24] um and you know it's like
[36:26] i needed i needed to save myself so that
[36:29] i could then be the best mother i could
[36:31] be
[36:32] um present for them and uh because i
[36:34] just i just wasn't at all
[36:36] my wife has gone through a depression
[36:39] twice so i know exactly what you're
[36:40] saying yeah it's it's debilitating right
[36:43] it's uh
[36:44] it's um it's a disease that is i think
[36:46] very
[36:48] any mental illness it's um
[36:50] yeah
[36:51] it's not very you won't even realize
[36:53] that you have it and if you have fever
[36:56] people can sense that you have fever
[36:58] yeah
[36:59] measure temperature and uh but with this
[37:02] one
[37:03] yeah nobody even kind of acknowledge and
[37:05] appreciate that what you doing oh no and
[37:08] they kind of think poorly of you if
[37:10] you're depressed what's wrong with you
[37:12] what are you doing why are you depressed
[37:14] yeah
[37:15] you're crazy you don't know
[37:18] so
[37:19] changing to a slightly lighter mode
[37:23] you said something carpool
[37:25] i think that's what i read in about us
[37:27] page or somewhere if you're not reading
[37:29] you're carpooling or something
[37:31] oh that's funny oh my goodness yeah so
[37:35] so if you're not the one actually
[37:37] driving if you're not the one reading
[37:40] and growing and and and expanding then
[37:43] then you're constantly in the back seat
[37:44] as one of the kids like just getting
[37:46] along for the ride like
[37:48] wouldn't you want to be extraordinary in
[37:50] your life wouldn't you want to be
[37:52] um
[37:54] memorable like like don't you want to
[37:56] leave your stamp on the world and maybe
[37:57] you don't and that's okay and i think i
[38:00] think we should never judge people who
[38:02] who want to be be the passenger in a
[38:05] carpool
[38:06] you know there's no room for judgment in
[38:08] that but but we we this program is for
[38:10] entrepreneurs right so so
[38:13] you know i use it in the context of this
[38:16] that that yeah if you feel like you're
[38:18] stuck in the back of the car always just
[38:20] going along for the ride
[38:22] hey the only way you're going to get in
[38:24] the front seat is if you actually go
[38:25] through uh
[38:27] what's it car ed right and um
[38:30] driver's ed
[38:32] so get your driver's license and then
[38:34] you get to be in control
[38:36] you know white languages
[38:39] i do
[38:40] so you you
[38:41] just learn
[38:42] because of the situation
[38:44] or circumstances or you wanted to
[38:49] ah that's a good question um i never
[38:51] knew that i had an affinity for
[38:53] languages until i was the exchange
[38:56] student in brazil
[38:57] and very quickly i realized that i had
[39:01] to learn because i arrived and nobody
[39:03] spoke english
[39:05] and i
[39:06] i just
[39:08] i i walked around with a little
[39:10] dictionary because i did you know there
[39:11] were no phones in 1995
[39:14] no smartphones and i walked around with
[39:16] my little blue portuguese english
[39:18] dictionary
[39:19] and i had a wonderful host family
[39:22] the young son he posted
[39:25] nouns you know of all the different
[39:27] nouns around the house everything had a
[39:30] little a little word on it that was in
[39:32] portuguese like the bed had the karma on
[39:35] it and the door porter and then it was
[39:37] like the whole the whole house was just
[39:39] covered so he helped me but within
[39:42] within um the first six weeks i i was
[39:44] starting to understand it and then by
[39:46] three months i was literally fluent um
[39:49] and i can read write and and obviously
[39:51] speak in brazilian portuguese
[39:54] um and then when i came back to
[39:56] south africa to go through university
[39:58] and i decided i wanted to be a diplomat
[40:01] i then had i had to
[40:03] increase my
[40:05] uh international languages so i majored
[40:08] in um in french uh mine in in german um
[40:13] my dad's my dad's ancestry is german so
[40:16] that's why it was it was nice to do that
[40:18] um
[40:19] so that's uh so english afrikaans is the
[40:21] native south african language and then
[40:23] the portuguese
[40:24] then um i did the french and the german
[40:27] and the major i don't speak german
[40:31] much at all so i've kind of lost it but
[40:33] i understand it
[40:34] and then and then we actually before we
[40:37] moved to the us from south africa we
[40:39] lived in italy for three months and i
[40:42] went to i went to italian school because
[40:45] that's i was like yeah i get to learn
[40:47] another language i was fluent in that
[40:50] within the three months as well so um
[40:52] and now in being in the us i'm i'm
[40:55] definitely starting to understand
[40:56] spanish
[40:58] so i i think
[41:00] you know again don't don't limit
[41:02] yourself because i i never knew i didn't
[41:05] really enjoy learning a second language
[41:07] in south africa afrikaans it was forced
[41:10] on us um
[41:11] but hey i
[41:12] go to brazil and all of a sudden there's
[41:14] a whole new world that opens up for me
[41:16] right
[41:18] yeah so that's where the languages come
[41:20] from
[41:21] so moving to the last segment
[41:24] uh what is your goal setting and time
[41:26] management methods
[41:28] cool great script great questions so
[41:31] um first of all uh we don't believe in
[41:34] time management
[41:37] because how can you stop time how can
[41:40] you manage time
[41:42] time goes on
[41:43] despite
[41:44] so we believe rather
[41:46] time management is actually
[41:48] self-management
[41:50] so we as humans need to be disciplined
[41:54] in what it is that we want to achieve in
[41:56] the 24 hours that each and every one of
[41:58] us are given so one of the ways we do
[42:00] that is we coach on using a default
[42:03] diary i mentioned it earlier and it's
[42:06] basically looking at your day
[42:08] and
[42:09] uh you can color coordinate it or say
[42:11] you know what are all the things that i
[42:12] i want to achieve in this day
[42:15] and and and then break it up into days
[42:17] so for example um i uh on a monday and a
[42:21] friday those days are blocked out for
[42:24] admin education teamwork uh financials
[42:28] um follow-ups
[42:31] sales calls those days are expressly
[42:34] saved for that i coach on tuesday
[42:36] wednesday thursday so i'm very
[42:38] disciplined in what i'm doing on
[42:41] different days and i do that by using a
[42:42] default diary so
[42:44] um you know i block out time so in the
[42:47] morning from from six to seven it's
[42:49] education um and then from seven to
[42:52] eight that's when i'm dropping my kids
[42:53] off at school then it's it's it's
[42:55] blocked out in these color blocks so
[42:57] that when you go then to book a meeting
[43:01] or
[43:02] book a lunch engagement or go to an
[43:04] event for example
[43:06] you go to your default diary and say
[43:08] okay where on my diary did i allocate
[43:11] that specific activity and if there
[43:14] isn't time you then can't do it you have
[43:17] to change you have to postpone it for
[43:19] the next week
[43:20] right and so that's how you become
[43:22] self-disciplined
[43:24] versus having time
[43:26] you know self-management versus time
[43:28] management
[43:29] that's the one thing
[43:31] and then your second point how do i
[43:32] stick to goals um i work very
[43:35] specifically and it's an action coach
[43:37] methodology um what we do is we we work
[43:41] on a five-year plan um a three-year and
[43:44] a one-year plan
[43:45] but most importantly how do you stick to
[43:48] those things what we do is every 90 days
[43:51] we have a full day workshop
[43:53] whether it be with us with our with our
[43:55] team whether it be with our clients and
[43:58] at that we plan out our next 90 days now
[44:02] those 90 days are directly linked to
[44:04] that one year goal
[44:07] so we state okay what are the three
[44:09] goals i want to achieve in this quarter
[44:11] what are the strategies linked to those
[44:14] goals
[44:15] and then what are the kpis linked to the
[44:18] strategies
[44:19] and then from there we break it down
[44:21] into who is responsible to achieve these
[44:25] kpis
[44:27] and at the end of the day the client
[44:28] gets to walk out with a one-page
[44:30] document that has all of this listed out
[44:34] and that's broken up into weeks so week
[44:36] one of quarter two is these other things
[44:39] i need to achieve and the beautiful
[44:41] thing is at the bottom it says what
[44:42] books do i need to read in order to
[44:45] ensure the success
[44:48] so yeah we're very very results
[44:50] orientated and the only way you can
[44:53] achieve goals is if you have plans it's
[44:57] the only way you know plans strategies
[45:00] kpis holding people accountable holding
[45:02] yourself accountable as well
[45:07] yeah so we hold those um workshops uh
[45:10] once every quarter the next one's
[45:12] actually coming up in vegas on uh april
[45:14] 2nd
[45:15] it's going to be a planet hollywood and
[45:17] um we have uh i mean so far we've got
[45:20] about 40 registered so it should be
[45:23] what's great about those as well is uh
[45:25] you get to network with other business
[45:26] owners and and kind of learn best
[45:28] practices from them as well
[45:31] you you don't have any online right
[45:33] these are all in person
[45:36] yeah well i can do them in these
[45:38] particular ones are in person but if i
[45:40] had if i had enough
[45:42] um you know clients out of state i could
[45:45] absolutely do it online as well yeah
[45:48] all right before i ask you the last
[45:50] question any question for me what is
[45:52] your purpose for a long time um i
[45:55] thought that writing
[45:57] is something that
[46:00] i am kind of made for
[46:03] and then i started
[46:05] going deeper
[46:06] and i realized that
[46:08] it's not the writing it's a storytelling
[46:12] so
[46:13] i am good at storytelling i love and i'm
[46:16] passionate about listening to stories it
[46:19] doesn't even take any effort from my
[46:21] side because i enjoy it so much
[46:23] so i felt
[46:25] a
[46:25] combination of all that become this
[46:29] that
[46:30] i tell a story to help these people
[46:33] um and one of the way i found it through
[46:36] this is
[46:37] i just don't have to
[46:39] tell my
[46:41] learning by doing
[46:43] these interview these podcasts i can
[46:45] share hundreds of the stories from other
[46:47] people and whoever looking
[46:49] for that inspiration can get it from you
[46:52] your story is so powerful
[46:54] whoever will listen and can relate to
[46:57] will get benefit from that they will see
[46:59] a light
[47:01] you welcome so if somebody is in that
[47:04] early five-year career or ten-year
[47:07] career
[47:08] they may not be able to visualize what
[47:10] next five ten years looks like by
[47:12] watching these stories they will see
[47:15] they will see the hope they will see the
[47:17] steps
[47:18] yeah that's that's so powerful uh you
[47:21] know well done um
[47:23] yeah you you
[47:24] understand that your storytelling is
[47:26] powerful but that
[47:28] your purpose of creating a platform for
[47:31] others stories is just as important so
[47:33] that's fantastic well done
[47:36] thank you
[47:37] last question what is your message to
[47:39] the audience
[47:40] my message
[47:43] wow
[47:43] um
[47:45] don't ever give up
[47:48] on your vision
[47:50] there's always going to be those
[47:52] roadblocks there's going to be bad days
[47:54] there's going to be awful days there's
[47:56] going to be terrible days they're going
[47:57] to be happy days
[47:59] being an entrepreneur is
[48:01] one of the most
[48:04] uh arduous journeys i think any any any
[48:08] of us could be on it doesn't take uh
[48:11] just anybody to be an entrepreneur it
[48:14] takes a very special type of human
[48:17] but if that truly is your passion
[48:19] surround yourself with
[48:22] a tribe
[48:23] people who are in the same mindset
[48:26] people who can contribute in a positive
[48:28] way and support you
[48:31] in your vision because they're going to
[48:33] be a lot of people out there who are
[48:35] going to be the naysayers who are going
[48:37] to plant seeds of doubt in your mind and
[48:39] say
[48:40] you know is this ever going to work have
[48:42] you made your first sale um you know
[48:45] when are you going to make your millions
[48:47] all those kinds of things and if you get
[48:49] distracted by that noise it's going to
[48:52] affect you really really deeply here so
[48:54] yeah my biggest message would just be uh
[48:56] you know stay stay steadfast with your
[48:59] vision
[49:00] um and and definitely if you don't have
[49:03] personal development make sure that you
[49:05] get get tapped into some of that
[49:07] do those little uh rituals every day um
[49:10] and stay disciplined um
[49:12] and consistent
[49:15] thank you so much judy for your time
[49:17] here
[49:18] one minute so i think we are to the dot
[49:21] perfect yay we did it thanks for the
[49:23] opportunity i look forward to the final
[49:25] product
[49:37] you