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Episode 2449:31

#24 Samantha Demers: Journey from a 9 to 5 Job to a Full-Time Content Creator

About Samantha Demers

Samantha Demers is a content creator and Twitter personality who helps others overcome imposter syndrome and build creative careers. She previously worked for the House of Commons of Canada for 12 years before transitioning to full-time content creation, specializing in encouraging creators to share their ideas and providing practical advice on sustainable content creation.

Episode Summary

  • Samantha shares her journey from a 12-year government career at the House of Commons of Canada to becoming a full-time content creator.
  • She discusses the four-year gap between quitting her job and actually starting to create content, highlighting the importance of overcoming creative paralysis.
  • The conversation covers practical strategies for transitioning from a 9-to-5 job to creative work, including building marketable skills like copywriting and marketing.
  • Samantha explains how she found her niche in helping creators overcome imposter syndrome and self-judgment.
  • She provides actionable advice on building freelance skills, finding clients, and maintaining motivation during career transitions.

Key Takeaways

  1. Build transferable skills like copywriting, marketing, or web development while still employed to create alternative income streams before making the career transition.
  2. Start creating content and sharing ideas without waiting for the perfect niche or complete readiness - clarity comes through action, not planning.
  3. Use free projects and platforms like Fiverr or Upwork to build a portfolio and gain experience when transitioning to freelance work.
  4. Separate creative passion projects from income-generating work initially to reduce pressure and allow organic growth of your true interests.
  5. Model the behavior you'd encourage in others - if you'd advise a friend or family member to pursue their dreams, apply the same standard to yourself.

Productivity & Success Habits

Samantha Demers has developed a flexible approach to time management that prioritizes well-being over rigid scheduling. She explains, "I have deadlines on things but I try to keep it more flexible because I'm the kind of person that when I have really strict deadlines I feel really guilty about not meeting them and it makes me feel this kind of stress inside." Her method involves maintaining to-do lists while allowing for free-flowing execution within broader timeframes. For example, when coordinating events, she would set weekly deadlines rather than specific daily requirements, giving herself room to handle interruptions and unexpected tasks.

Her daily routine centers around consistent Twitter engagement, which she treats as a non-negotiable part of her content creation business. Demers typically handles her social media engagement in the evening after dinner, spending 30 minutes to an hour catching up on comments and DMs. She has identified her peak energy hours as between 11am and 2pm, strategically scheduling her Twitter Spaces during this window to maximize her performance. Unlike many productivity enthusiasts, she's neither an early riser nor a night owl, preferring to start her day around 7-8am and winding down by 8-9pm when her mental energy naturally depletes.

A key aspect of Demers' success habits is her intentional approach to goal setting, which she describes as working backwards from desired outcomes. Rather than getting swayed by what others think she should do, she focuses on tapping into "what do I really want" and considers how she'll feel looking back in five years. This approach led her to decline starting a newsletter when she had 3,000 followers because she knew she needed to focus on finding her voice on Twitter first. Her method of using Twitter Spaces to build speaking skills demonstrates this strategic thinking - she hosted almost 150 spaces to develop abilities that would serve her future podcasting and public speaking goals.

Final Thoughts & Advice

For aspiring content creators and career changers, Demers emphasizes the importance of building transferable skills while still employed. She advises, "If you can give yourself time to start to learn those skills by reading good books or looking up YouTube videos and learn about sales or marketing or building a business... that would also help you get income later on so you have some other source of income when you decide to quit your full-time job." She specifically recommends learning copywriting, marketing, or web development - skills that both generate freelance income and enhance personal branding efforts.

Demers strongly advocates for starting content creation without waiting for the perfect niche to emerge. "Really finding your niche should just be even if you have something in your mind just start sharing ideas and then see what happens and if you really enjoy it because it might not be something that you like as much as you thought you did." She believes that consistent sharing and interaction with audiences naturally reveals what creators genuinely enjoy discussing and what resonates with their community. Her own journey from having no clear direction to becoming known for helping creators overcome imposter syndrome illustrates this organic discovery process.

Perhaps most importantly, Demers emphasizes the value of giving yourself permission to pursue your aspirations, drawing from her experience as a mother: "When I thought about my daughters and if one of them would come to me and say mom I have this really great job and I feel really guilty quitting it but there's other things that I want to try doing of course I would tell them that they could quit and they should try something else but for myself I couldn't give myself permission." She encourages others to extend the same compassion and encouragement to themselves that they would offer to someone they care about.

Notable Quotes

"I decided that I would rather spend the next 20 years trying to figure out what I wanted to do and how I wanted to do it and make something work rather than being in a safe job for the next 20 years and then go and try to enjoy my life but I would be older so I decided I'd rather do it the other way."

Samantha Demers Explaining her decision-making process when she chose to quit her government job to pursue content creation.

"I decided that I couldn't be a hypocrite with my kids and therefore I should be an example and if that's something that I wanted to do to just pursue doing that."

Samantha Demers Reflecting on how thinking about advice she'd give her daughters helped her justify quitting her stable job.

"I think that the best way to do it is to start to build those skills and then slowly try to find clients by doing work for free or going on websites like Fiverr or Upwork and starting to just see if you can actually do the work and build up your portfolio so you can get to the place where you start bringing in some money."

Samantha Demers Giving practical advice to people who want to transition from a traditional job to freelancing and creative work.

Episode transcript
[0:00] first of all thank you so much for
[0:01] joining this uh and accepting my invite
[0:04] for
[0:05] this podcast in this interview
[0:07] thank you so much i'm excited to be here
[0:09] and i i know you for i think almost
[0:13] three months now
[0:15] through twitter face spaces and
[0:17] different other engagement i've been
[0:19] following you since january
[0:21] and
[0:22] the type of writing that you do type of
[0:24] encouragement that you give to
[0:26] fellow writers and
[0:29] other people
[0:31] that's that's what
[0:33] kind of got me into following you and
[0:36] then
[0:37] requesting you to come to this show
[0:40] oh that's so nice thank you
[0:43] before we begin i wanted to give you an
[0:45] opportunity to tell what you do why
[0:48] people would want to connect with you
[0:50] perfect so my name is samantha demers
[0:53] and i am mostly active on twitter i've
[0:57] been active for about a year i'm an
[0:59] older millennial i used to work for the
[1:01] house of commons of canada i had an
[1:03] established career there for 12 years i
[1:05] quit four years ago and wanted to become
[1:08] a content creator or write a book or
[1:10] start a podcast which was part of my
[1:12] idea of quitting my job and trying to do
[1:14] something else but i didn't create any
[1:16] content for four years i kept thinking i
[1:18] would but i didn't and finally a year
[1:21] ago i got tired of waiting and realized
[1:24] that if i hadn't started creating for
[1:26] four years that i wouldn't so even
[1:28] though i had ideas and i had half
[1:30] written blog posts and outlines for
[1:32] youtube videos or things like that i
[1:34] didn't put anything out there so a year
[1:36] ago i decided to start sharing my ideas
[1:38] on twitter i didn't have a niche i
[1:40] didn't exactly know what i was going to
[1:42] talk about i just knew that i want to
[1:44] share my ideas to inspire other people
[1:47] and to see what i could contribute to
[1:49] the world and over time my niche has
[1:52] kind of become
[1:53] talking about overcoming imposter
[1:55] syndrome and encouraging other creators
[1:58] to to get over their fears and their
[2:00] self-judgment to give themselves
[2:01] permission to create things and to share
[2:04] their ideas and i also share the
[2:07] practical ways that i've gone about
[2:09] doing that and how i organize my day and
[2:11] how i don't burn out as a content
[2:13] creator and i will add your twitter
[2:15] hyperlink and everything in the show
[2:17] notes whoever watching samantha is one
[2:20] of the nicest person out there on
[2:22] twitter who will help you
[2:25] and will go to any extent
[2:27] to help and mentor use
[2:30] that's so nice thank you
[2:33] so um let's
[2:35] go back to many years high school what
[2:38] you wanted to become
[2:40] so i was homeschooled as a a child and
[2:44] so even in high school i was
[2:46] homeschooled i'm the oldest of five kids
[2:48] and i live in canada and
[2:50] it's not super common to homeschool not
[2:52] as common as the united states but there
[2:54] are canadians that homeschool so
[2:56] i
[2:57] i had a hard time figuring out what i
[2:59] wanted to do my mom did put me in a lot
[3:00] of extra programs so i did sports and
[3:03] drama and music and different things but
[3:06] um i know for a long while i wanted to
[3:10] be a police officer that's something i
[3:11] was really interested in and then for a
[3:13] little while i wanted to be a dentist or
[3:15] a lawyer but just typical jobs that
[3:17] people want to be
[3:18] and nothing really stood out and so i've
[3:20] always struggled to really find my
[3:22] passion and what i really want to do
[3:25] so
[3:26] i just stumbled into the job that i got
[3:28] which was doing different types of
[3:30] office work and finally around 22 or 23
[3:33] years old i got the job at the house of
[3:35] commons and just i had started doing
[3:37] office work around 17 years old and just
[3:40] continued down that path so that's
[3:43] that's sort of i didn't have a really
[3:44] clear idea of what i wanted and then i
[3:47] just
[3:48] followed whatever came up thank you for
[3:50] sharing that and then how did you start
[3:53] your career journey so i got a job in an
[3:58] office when i was pretty young helping
[4:00] somebody organize their office did a
[4:02] small business and they helped me um and
[4:06] mentored me with administrative tasks
[4:07] and doing reception and from there i
[4:10] worked in different offices i worked for
[4:13] a car dealership in their admin
[4:15] department i worked for a non-profit for
[4:18] united way for a little while
[4:20] i worked at other different government
[4:22] jobs
[4:22] i moved to montreal when i first got
[4:24] married i worked for the montreal
[4:25] gazette for a few months when i would
[4:27] live there so i just did a lot of office
[4:29] jobs over time and then each time i
[4:32] moved to a new city
[4:34] or a new job opportunity i took what i
[4:37] had learned at my last jobs and just
[4:39] kept applying it to my new jobs
[4:42] okay and then you said your last job was
[4:45] a government job
[4:47] yeah so my main career was at the house
[4:48] of commons and i got that job through i
[4:51] was working for foreign agency looking
[4:53] for some full-time work and i got placed
[4:56] there and then over time applied and got
[4:58] a full-time position most of the time
[5:00] there i did second language tests and i
[5:03] also did other admin jobs over my career
[5:06] there at the end i got my dream job
[5:08] which was to be the event coordinator
[5:10] and i really loved that job because i
[5:12] got to incorporate
[5:14] creativity as well as being really
[5:17] planned and
[5:18] organized and i like those two sides and
[5:20] it's rare to find that in a job which is
[5:22] probably why it was hard for me to
[5:24] choose a job from a normal list of what
[5:27] would you like to be when you grow up
[5:28] because
[5:29] knowing that you're creative but also
[5:31] organized it's there's not jobs that
[5:33] kind of fit that description very often
[5:34] but i really enjoyed that when i was an
[5:37] event coordinator and um and now i think
[5:40] i like that too with content creation
[5:42] that i have to be organized and planned
[5:44] but also
[5:45] be creative and come up with ideas
[5:48] everybody says that that's a switch
[5:50] between left side of the brain and right
[5:52] side of the brain
[5:53] yeah i find that with my
[5:55] writing i have that um issue where i
[5:58] could be either in really creative like
[6:01] flowing coming up with ideas mode but
[6:03] then
[6:03] editing it's like you have to stop and
[6:05] and if you're doing it at the same time
[6:06] and you stop and you go to edit it's
[6:08] like a different part of your brain and
[6:10] then even from there if i'm editing and
[6:12] then have to write the headline that's
[6:14] also another part which is kind of
[6:16] creative but strategic at the same time
[6:18] and then if you're putting it on twitter
[6:20] you also have to have a lead in tweet
[6:22] which is a little bit different than the
[6:23] body and the main message so then that's
[6:26] a whole other part of my brain that i
[6:27] use so usually i find it better to break
[6:30] up the time you know to come back to it
[6:32] or do it the next day to do these
[6:33] different stages but the times that i
[6:36] have to do them all at once i've noticed
[6:37] that it really does
[6:39] stretch my brain because i'm going to
[6:40] these different parts to try to figure
[6:42] out how to how to do it and tapping into
[6:44] these other these different functions
[6:47] yeah at the house of commons you had
[6:50] your dream job
[6:51] and you decided to leave that what's the
[6:54] thought process there
[6:56] yeah that that was a really difficult
[6:58] decision so i had had the role for about
[7:01] 18 months
[7:02] and
[7:03] during that time i i loved the job i
[7:06] loved the team that i was on
[7:08] i had a lot of work on my plate and so i
[7:10] started to get burnt out but i also
[7:12] started to see more and more people that
[7:14] were doing things online
[7:16] and really enjoying their life for
[7:17] saying they had quit their job and now
[7:20] traveled the world or did different
[7:21] things or moved to another country
[7:23] and when i would think oh i would like
[7:25] to do that i realized that because i was
[7:28] stuck in this job and
[7:30] would have to be there until i was 55 at
[7:32] least which would be a young age to
[7:33] retire i couldn't leave the country i
[7:36] couldn't move somewhere else or travel
[7:38] for fun as much so
[7:40] i
[7:41] i was burnt out at the end i had a
[7:43] micromanaging boss that i
[7:46] couldn't put up with anymore and also my
[7:48] dream had changed so even though i had
[7:50] my dream job
[7:51] my dream had changed and
[7:54] i think having the burnout as well as
[7:56] the micromanaging boss and things like
[7:58] that made me realize that
[8:00] i had to make a decision for myself to
[8:03] quit my job and it was really hard to
[8:05] make because i'm a responsible person i
[8:08] had a mortgage i have two kids that were
[8:11] um in elementary school at the time but
[8:14] i also realized that when i thought
[8:16] about my daughters and if one of them
[8:18] would come to me and say mom i have this
[8:20] really great job and i feel really
[8:22] guilty quitting it but there's other
[8:23] things that i want to try doing of
[8:25] course i would tell them that they could
[8:27] quit and they should try something else
[8:28] but for myself i couldn't give myself
[8:31] permission to quit my job or to try
[8:33] something else so
[8:34] i decided that i couldn't be a hypocrite
[8:36] with my kids and therefore i should be
[8:40] an example and if that's something that
[8:42] i wanted to do to just
[8:44] pursue doing that and i also decided
[8:46] that i would rather spend the next 20
[8:48] years trying to figure out what i wanted
[8:51] to do and how i wanted to do it and make
[8:52] something work rather than being in a
[8:55] safe job for the next 20 years and then
[8:57] go and try to enjoy my life but i would
[8:59] be older so i decided i'd rather do it
[9:02] the other way
[9:04] so you did not have any other stream of
[9:07] income
[9:09] and you quit
[9:10] no i had my my husband was working and
[9:13] so it would be enough to get by so i
[9:16] quit my job and started figuring out
[9:18] what i wanted to do a different
[9:19] department offered me part-time work so
[9:21] i went there for another six months and
[9:24] then i left there and i did some
[9:26] different freelancing work and started
[9:27] to build up my skills doing marketing
[9:30] and uh writing and so i did some
[9:32] freelance work and then started working
[9:34] more with my husband who does online
[9:36] marketing and as i built up my skills i
[9:38] was contributing to his business as well
[9:40] so
[9:41] we
[9:42] we couldn't go on vacations we couldn't
[9:44] do as many fun things but i decided that
[9:46] it was worth a sacrifice but it wasn't
[9:48] complete like no money at all we did
[9:50] have enough to get by but just i had to
[9:52] cut out a lot of other things out of my
[9:54] life
[9:54] okay so this question is for
[9:57] people who are in job and want to start
[10:00] a
[10:01] a
[10:02] aspiration in the writing and creative
[10:04] field
[10:05] what would be your advice or what would
[10:08] maybe just sharing the details of the
[10:10] step that you have taken
[10:12] from the point you resigned
[10:14] from that job
[10:16] how did you get the freelancing how did
[10:18] what did you do for next like one year
[10:21] um
[10:22] to build up your presence
[10:25] yeah so i
[10:27] i think that one of the best things to
[10:28] do is if you're able to if you're if you
[10:31] can stick it out with your job
[10:32] especially if you need the income
[10:34] to start to get the skills that are
[10:38] things that you could do online easily
[10:39] so
[10:40] even if you want to write a novel and be
[10:42] a writer you can build up your skills of
[10:44] writing by learning copywriting or
[10:46] other
[10:47] writing skills that are in demand so
[10:49] that you could start to bring in income
[10:51] from that while you do your aspirational
[10:53] writing or something you really want to
[10:55] do
[10:56] so
[10:56] i think that if you can give yourself
[10:59] time to start to learn those skills by
[11:01] reading good books or looking up youtube
[11:03] videos and learn about sales or
[11:06] marketing or building a business or
[11:08] building websites or something that
[11:09] you'd be interested in to do on the side
[11:12] that would also help you get income
[11:14] later on so you have some other source
[11:16] of income when you decide to quit your
[11:18] full-time job
[11:19] and then you could have more time to
[11:21] work on your your fun thing but you'd
[11:23] have another secure income
[11:26] as well as a skill that would help you
[11:28] with whatever you want to do so if you
[11:31] learn copywriting it'll help you as a
[11:32] content creator if you learn how to
[11:34] build a website it will help you so
[11:35] these are skills that would be helpful
[11:37] for your personal brand and for me
[11:40] i started learning about marketing a lot
[11:42] and then i got into copywriting and
[11:44] understanding copywriting and persuasive
[11:46] writing and it it fascinated me a lot
[11:49] and marketing fascinates me so
[11:51] i think if i would have known about
[11:54] these types of careers when i was
[11:55] younger i might have studied marketing
[11:57] or maybe studied psychology or or
[11:59] therapy because i find it really
[12:01] interesting it just wasn't something
[12:02] that was presented to me when i was
[12:04] younger but i like helping people but
[12:06] the only jobs i knew of to help people
[12:08] were nurses and i didn't really want to
[12:10] be a nurse so
[12:11] i
[12:12] i think that
[12:14] the best way to do it is to to start to
[12:16] build those skills and then slowly try
[12:18] to find clients by doing work for free
[12:21] or going on
[12:23] websites like five or upwork and
[12:25] starting to just see if you can actually
[12:27] do the work and build up your portfolio
[12:29] so you can get to the place where you
[12:31] you start bringing in some money doing
[12:33] those kind of skills that you've built
[12:35] up and then you can slowly switch over
[12:37] to quitting your job and having another
[12:39] source of income and
[12:41] have the time to work on the thing that
[12:43] you really want and then you don't have
[12:44] to put the pressure on your writing or
[12:47] your content creation or your youtube
[12:48] videos to make you money and you can
[12:50] allow that to grow slowly and find
[12:53] your your true niche and what really
[12:55] brings you joy in it if you don't have
[12:56] to put pressure on
[12:58] that content creation to
[13:00] um to bring in your income
[13:04] as you were suggesting find free project
[13:07] and you found in
[13:09] marketing and then some other areas so
[13:11] how did you find those
[13:14] i
[13:15] did some some google search and was in
[13:18] different facebook groups where people
[13:20] would talk about where they were hiring
[13:23] people or looking for them um i found a
[13:25] place to to freelance as a writer and
[13:28] found places to apply online and so i
[13:30] just started applying and even without
[13:32] much of a portfolio just by
[13:35] probably my life experience and saying
[13:37] that i had worked at the government so
[13:38] people started to hire me for freelance
[13:40] writing and content writing and seo
[13:43] writing that um because i was already
[13:46] a a person that had a a job doing
[13:48] administrative work so they knew that i
[13:50] could write and i just did a couple of
[13:51] tests and that's kind of how i found
[13:53] clients when i was doing some freelance
[13:55] work
[13:56] how did you build your skills you said
[13:58] you you started learning for marketing
[14:00] and copywriting so what was the thing
[14:02] that you did
[14:04] i
[14:05] read a lot of books and just started
[14:08] doing the work so
[14:09] i
[14:11] i was doing more content writing at
[14:13] first and so with that i would
[14:16] i would look at other blogs or blog
[14:18] posts and um
[14:20] and then look at what the client wanted
[14:22] and uh sometimes rewrite things that for
[14:25] them to make it more
[14:27] flow better and
[14:28] but that was because of having read so
[14:30] much marketing books and copywriting to
[14:32] know
[14:33] how it should write like you know
[14:35] shorter sentences and that sort of thing
[14:36] especially for online writing and these
[14:38] are things i sort of picked up just over
[14:40] time of being online and seeing how
[14:43] things are done and that sentences
[14:45] although in my job at the house of
[14:47] commons the structure had to be very
[14:49] formal um i could see that online
[14:52] writing was more informal especially in
[14:54] north america and for selling and that
[14:55] sort of thing so i just sort of
[14:58] applied what i was seeing elsewhere in
[15:00] the writing that i was doing for clients
[15:03] and then you continue to grow and get
[15:05] more more and more projects yes yeah
[15:08] so do last question on this during this
[15:10] time
[15:11] what was keeping you motivated and
[15:13] continue to go
[15:15] how did you keep yourself
[15:18] motivated and consistent
[15:21] i just really didn't want to have to get
[15:23] full-time work again i really enjoyed
[15:26] being able to set my own pace i really
[15:28] liked that if i had to go pick up my
[15:30] daughter at school because she was sick
[15:32] that i could just get up and go i liked
[15:34] that if i had energy on a saturday that
[15:36] i could do my writing but if i was tired
[15:38] on a wednesday i could go do my
[15:40] groceries i liked that schedule so much
[15:43] that i was willing to do what it takes
[15:45] to find other clients and keep going and
[15:48] i also liked the work a lot but
[15:51] a few times i thought about going into
[15:52] the work full-time like looking for
[15:54] somewhere in my city that was hiring a
[15:56] full-time position
[15:58] but i just i really liked having the
[16:00] freedom of my schedule so i decided that
[16:02] i would rather keep
[16:04] that and also on
[16:05] in the back of my mind i wanted to do
[16:07] the aspirational things of starting a
[16:09] podcast or content writing or writing a
[16:12] book so i wanted to keep my freedom so
[16:15] that i could pursue those things but i
[16:17] just didn't pursue them for a long time
[16:22] just to confirm i i'm not aware that you
[16:24] have a podcast or youtube channel do you
[16:27] i'm just about to start a podcast but i
[16:29] don't have a youtube channel because
[16:30] i've been too scared to do video i have
[16:32] to edit and put on makeup every day so i
[16:34] don't have a youtube channel
[16:37] all i can say you're very comfortable in
[16:39] front of camera oh thank you
[16:41] so i've been doing this for uh six
[16:44] months now i can share each and every
[16:46] step of how i do and i can help you get
[16:50] started okay great
[16:53] how did you figure
[16:55] that
[16:56] the this is the segment of the people
[16:59] you want to help and this particular
[17:01] thing like imposter syndrome and how did
[17:03] you figure
[17:05] that's the the area where you will be
[17:08] working
[17:10] i
[17:12] i struggled for a long time to find my
[17:14] niche i
[17:15] started a year ago by joining shift 30
[17:18] for 30 um i was you did that yeah yeah i
[17:21] was looking at
[17:23] um
[17:24] i was gonna do a youtube channel and
[17:25] then i decided that was too much work
[17:27] and i was too scared and then i thought
[17:29] well i'll start with writing so i went
[17:31] on medium and started to look at other
[17:32] writers and i noticed that a lot of them
[17:34] were connected on twitter so i thought
[17:36] oh i guess writers hang out on twitter
[17:38] and i had a really old account but i
[17:39] barely used it i had 100 followers but
[17:41] they were from a decade ago so
[17:44] i just started going on twitter more and
[17:45] more and that's where i saw ship 30 for
[17:47] 30 so i decided to sign up in order to
[17:49] push me to start to have to put my ideas
[17:52] out there and i
[17:55] i had no idea what to write i did like
[17:57] the you know calculate what your content
[17:59] buckets are going to be and write out
[18:00] these ideas and i didn't really follow
[18:03] the ideas that i had set out that i
[18:04] thought i was going to do
[18:06] i
[18:07] went and just tried to decide every day
[18:10] what i would write so my first one was
[18:12] about quitting my job i wrote other ones
[18:15] about having harmony in your
[18:16] relationships i wrote about
[18:19] pursuing happiness and that it's not
[18:21] selfish i just kept trying different
[18:23] ideas all the time and i thought that at
[18:25] the end of the 30 days that i would know
[18:28] what my niche was and it would be clear
[18:30] and i wrote i even wrote about marketing
[18:32] and copywriting and i still
[18:34] didn't find something that i loved but i
[18:36] was enjoying twitter so much and i had
[18:38] made friends through people with ship 30
[18:40] for 30 and around that time had
[18:42] discovered twitter spaces and started
[18:43] hosting spaces
[18:45] that i decided to stay on twitter so i
[18:47] kept writing threads from time to time
[18:50] and
[18:52] just
[18:53] as i was writing and interacting with
[18:55] people i kept thinking that my niche
[18:57] would become clear even when i hosted
[18:59] spaces i thought it would be clear but
[19:01] now i realize that it takes a long time
[19:04] of creating content to really figure out
[19:07] what you like to talk about because
[19:09] although i had no idea what to talk
[19:10] about i just knew i wanted to just share
[19:12] ideas and inspire other people i know a
[19:14] lot of people that have had a really
[19:16] clear niche but then three months or six
[19:18] months or a year later realize they
[19:20] really want to talk about something else
[19:22] and so
[19:24] my niche of imposter syndrome kind of
[19:27] came up because i was uh somebody asked
[19:29] me if i want to be in a book writing
[19:31] challenge to write a book in 30 days and
[19:33] i didn't know what to talk about i had
[19:34] book ideas but nothing really inspired
[19:36] me so i finally decided to just talk
[19:38] about imposter syndrome and getting over
[19:40] it as a creator
[19:42] and so i drafted this book pretty
[19:44] quickly in august and
[19:48] then started being invited to talk about
[19:49] it on podcasts or on other twitter
[19:51] spaces and i realized a lot of people
[19:53] were interested in this subject and as
[19:55] i've continued in my content creation
[19:57] journey although i talk about imposter
[19:59] syndrome a lot on podcasts and i
[20:01] sometimes send tweets about it i also
[20:03] write a lot about
[20:05] how to create content and not burn out
[20:07] and encouraging new creators to get
[20:09] started and to get over their fears
[20:10] which also has to do with imposter
[20:12] syndrome but you know can be other areas
[20:14] of the fears and things that they're
[20:16] might feel stuck with so
[20:18] for me
[20:19] i think that just sharing a lot is kind
[20:21] of how you find your niche because
[20:23] there's things that i love like i love
[20:25] marketing but i don't talk about it on
[20:27] twitter and i could talk about all day
[20:29] with other marketers
[20:31] but i don't like sharing about it on
[20:33] twitter and i really love personality
[20:35] types and figuring people out but i
[20:38] don't talk about that on twitter either
[20:40] it just doesn't interest me to share it
[20:42] there and i don't know why but these
[20:44] other areas do and i find that that
[20:46] happens to a lot of people so really
[20:48] finding your niche should just be even
[20:50] if you have something in your mind just
[20:52] start sharing ideas and then see what
[20:54] what happens and if you really enjoy it
[20:56] because it might not be
[20:57] something that you like as much as you
[20:59] thought you did
[21:02] in my case
[21:03] i started writing as a hobby and i
[21:05] wanted to write about everything and
[21:07] anything
[21:08] um anything that i'm doing i want to
[21:11] share that but at the same time that's
[21:13] not helping me either because then i
[21:16] don't have a a clear audience in that
[21:20] sense so
[21:22] now
[21:23] for last one year i i'm i have narrowed
[21:27] down
[21:28] to
[21:29] um exactly the people who are i'm trying
[21:32] to help and in this case the people who
[21:34] just started their career or people who
[21:38] have been in the same job for like say
[21:40] four years five years and trying to see
[21:42] what the next thing that they want to do
[21:45] yeah so
[21:46] that's the that's the audience but every
[21:49] day i have to rethink
[21:52] um does this include entrepreneur or
[21:54] just the people in nine to five job does
[21:57] this include people in the leadership or
[22:00] just the people who are
[22:02] in at the
[22:04] mid-level
[22:05] happy for you that you know exactly what
[22:08] you like to write and who you're writing
[22:10] for
[22:12] yeah it's it's taken a long time to
[22:13] figure that out but
[22:15] um i think that
[22:17] just practicing and sharing different
[22:19] things makes thing
[22:22] it makes it more clear over time and for
[22:23] me it more became about who i was
[22:25] talking to and not necessarily what i
[22:28] was talking about so i know that i want
[22:30] to talk to creators that are struggling
[22:32] and so with that it just kind of always
[22:34] brings me back to okay this is what i
[22:36] talk about
[22:37] you you have a clarity about creators
[22:40] and imposter syndrome but the same
[22:43] imposter syndrome
[22:45] people who are in job
[22:47] or entrepreneur
[22:49] or you name it right video youtubers or
[22:54] different type of creative people they
[22:56] all have this how did you figure that
[22:57] just the creator not
[22:59] other type of people because everybody
[23:02] can get the benefit from this yeah you
[23:04] know it's funny because i've been on a
[23:06] couple of podcasts where they asked me
[23:07] about imposter syndrome in your career
[23:09] and imposter syndrome for younger people
[23:11] or imposter syndrome when you're older
[23:13] but
[23:14] i
[23:15] i guess i was thinking especially as i
[23:17] was writing the title of the book about
[23:19] you know the creator's guide to
[23:20] overcoming imposter syndrome i was just
[23:22] trying to make it really narrow so that
[23:24] i would have a very clear audience of
[23:25] who
[23:26] it would be for and then if it if other
[23:29] people find it useful they can read it
[23:31] and so i write it from the perspective
[23:33] of
[23:34] my imposter syndrome that i felt
[23:36] creating and being an older millennial
[23:38] mom that used to work for the government
[23:40] so my life's been pretty boring so who
[23:42] am i to be a content creator or share my
[23:44] ideas i
[23:45] who am i able to talk about imposter
[23:47] syndrome i don't have a phd or i'm not a
[23:50] psychologist or psychiatrist that knows
[23:51] about imposter syndrome so
[23:53] i just
[23:55] wanted to encourage other creators how
[23:57] they can get over it and it it affects a
[23:59] lot more people than
[24:01] i thought i thought it was just me or
[24:02] you know a small segment of people that
[24:04] are like me but it affects so many
[24:06] people
[24:08] i have
[24:09] handled and project managed such a big
[24:12] project for my full-time job
[24:15] i work at event health when we were
[24:17] changing the branding
[24:19] i was working with about 70 people
[24:24] and uh
[24:25] coordinating this big ship that would
[24:28] launch on 2nd of january
[24:31] and on that night i had 35 people in
[24:34] this big conference room and 35 uh five
[24:37] people on phone in the conference so i
[24:40] was coordinating with 70 people from 9
[24:43] 00 p.m to uh 4 a.m wow
[24:47] and then recently
[24:49] uh beginning the march i did this again
[24:52] about 50 people from my department and
[24:54] another 50 people from other departments
[24:57] so
[24:58] i have done that i have delivered such a
[25:01] massive project for my company my
[25:03] department my team
[25:06] but when i talk about
[25:10] a writing a writer for time management
[25:12] or project management or a video
[25:15] i feel like can i like there are so many
[25:17] great project managers there who am i
[25:24] so it's all it's everywhere we're there
[25:26] even
[25:28] [Music]
[25:29] yeah
[25:30] it just everywhere
[25:32] this impasto syndrome is everywhere yeah
[25:35] you're right
[25:38] um i want to touch on this ship 3430 if
[25:42] you're comfortable i wanted to to um
[25:45] ask you for
[25:46] a quick uh a few minute honest review on
[25:50] that
[25:51] if anybody's interested or
[25:54] if i want to do this what would be your
[25:56] opinion what would be your review or
[25:58] recommendation for the people who have
[26:00] not done it
[26:02] so for me ship 30 for 30 which is a
[26:05] program by dickie bush and nicholas cole
[26:07] it's
[26:08] really helpful if you're getting started
[26:10] online if you over edit if you write too
[26:13] long if you don't get engagement with
[26:14] your writing if you're struggling with
[26:16] headlines and how to write really well
[26:18] for the internet so that you get
[26:19] attention on your writing it's also a
[26:22] really great place to make friends and
[26:24] to get connections with people so you
[26:26] start to build your online audience and
[26:28] meet with other creators i find that
[26:30] it's super helpful for that
[26:32] and
[26:33] if you are an established writer if
[26:35] you're very comfortable in writing if
[26:37] you
[26:37] have
[26:38] a big community already online it might
[26:40] not be as helpful but you may like it in
[26:42] order to connect with some new people
[26:45] anyway um what i've
[26:48] noticed is that there are some people
[26:50] that have really established
[26:52] creative careers like established
[26:54] podcasters or youtubers or even writers
[26:57] in other areas but they enjoy ship 30
[26:59] for 30 to make new connections and kind
[27:01] of learn a different style of writing
[27:04] so
[27:05] for me it was really helpful especially
[27:06] as a beginner to help me get started to
[27:08] force me to do those 30 days but also
[27:11] the side benefits were
[27:13] building my twitter community very
[27:15] quickly because i was connecting with
[27:16] people i was meeting on the zoom calls
[27:18] and the other you know being in their
[27:20] their group in the circle channel that
[27:22] they have
[27:24] so i find that was really helpful for
[27:27] that and
[27:28] also the curriculum that they teach
[27:30] about how to write for online how to
[27:32] write good headlines and
[27:35] how to start to find your niche even
[27:37] though you don't often come away
[27:39] absolutely knowing your niche right away
[27:40] it gets you started thinking about how
[27:42] do you mix in your personality and the
[27:44] different things that you like to find
[27:45] that perfect niche for you so i think
[27:48] that the curriculum is really helpful in
[27:49] the community is only full of super
[27:51] supportive people i've never met anyone
[27:53] that's in the community that's a mean
[27:55] person or
[27:56] um judgmental or feels like they're
[27:59] better than you like everyone is super
[28:00] nice you know and and i've seen dave say
[28:04] there's ton of information just for free
[28:07] yeah they do and even if you follow them
[28:10] on twitter they both write amazing
[28:11] threads that share a lot of information
[28:13] about writing and about the skills that
[28:15] they've acquired
[28:17] since becoming online writers so they're
[28:19] they give away a lot of information for
[28:21] free for sure i want to make a comment
[28:24] you've been saying that it took me a
[28:25] long time to find a niche but
[28:29] [Music]
[28:30] you're talking about one and a half year
[28:32] right that's it
[28:33] um it took me like maybe five or six
[28:36] months and i i didn't feel like this was
[28:39] really my
[28:40] niche until maybe three months ago so
[28:42] even though i was kind of already
[28:43] writing about creators and about
[28:45] imposter syndrome and i had already
[28:47] written the book about it and have most
[28:49] of it done
[28:50] i still wasn't sure if that was my niche
[28:52] i still felt uncomfortable and is this
[28:54] really what i want to talk about so it's
[28:57] maybe in february of this year which
[28:59] would make it like about 11 months since
[29:01] i started creating that i was like all
[29:02] right i think this is my niche this is
[29:04] what i enjoy talking about i was already
[29:07] on podcast interviews and youtube live
[29:09] and i've done some different talks like
[29:12] that and i still didn't feel like it was
[29:14] my niche but people kept asking me to
[29:15] talk about things so i just kept talking
[29:17] about them but now i feel like okay this
[29:20] is my niche
[29:22] yeah so that's a very quick time frame
[29:25] i've been riding for three years
[29:28] i was still struggling
[29:32] you'll get there maybe you're just
[29:34] more general or you have this this one
[29:36] about you know talking to the uh
[29:38] the uh people that want to do a life
[29:40] change in their work so that's a really
[29:41] good niche
[29:43] i think the thing with me is uh
[29:46] i
[29:47] i'm too afraid to lose the
[29:51] other opportunities so i never married
[29:53] to one idea
[29:55] uh but i think i i'm realizing that to
[29:58] to get better and and go ahead in
[30:02] work that i'm trying to do
[30:04] i have to dedicate my
[30:06] uh next few years next
[30:09] or life
[30:10] to one idea because
[30:12] i can't do all the ideas
[30:14] so
[30:16] i think that's my struggle
[30:18] yeah
[30:19] yeah i think maybe that was what
[30:21] made me hesitate as well was was
[30:23] thinking like i'd be stuck in this niche
[30:25] is this really what i want to do
[30:27] but i just i enjoy talking about it and
[30:29] i haven't gotten tired of it and i think
[30:30] that's what showed me it was my niche is
[30:32] that people ask me different aspects
[30:34] like about imposter syndrome about how
[30:36] to send twitter dms how to connect with
[30:38] people how to build a community how to
[30:41] not burn out and
[30:42] um and different things like that i
[30:44] could just always find things to talk
[30:46] about
[30:47] and i didn't really realize that until i
[30:49] was invited uh to to share on a podcast
[30:52] or a twitter space about those sorts of
[30:55] things thinking that i'll have nothing
[30:57] to say i'll just talk for a few minutes
[30:58] and
[30:59] i'll have nothing else to say about it
[31:00] but then realize i could go on and on
[31:02] and on about these things so then i
[31:04] realized well
[31:05] i guess i could talk about this and
[31:09] there's enough aspects to it that it
[31:10] keeps me interested that it's never
[31:12] boring so there's that i don't want to
[31:14] be bored
[31:16] this is what we will do
[31:18] we will do a second episode just on
[31:22] imposter syndrome
[31:24] yeah sure
[31:25] that can help a lot of people
[31:28] yeah especially when it comes to your
[31:30] career and and trying something new like
[31:32] it's it's very intimidating to step out
[31:34] from what you've been doing to do
[31:35] something new
[31:38] all right so now i wanted to ask you
[31:41] what your typical day looked like
[31:45] uh so
[31:46] right now my days aren't super typical
[31:49] they they're always up and down
[31:51] i have a business with my husband where
[31:53] we do online marketing so i'm busy with
[31:55] that so in between i do some work with
[31:57] him
[31:58] and then i have twitter spaces that i
[32:01] host a couple of times a week so then
[32:03] i'll often stop and then go and host the
[32:05] twitter spaces sometimes i have
[32:07] interviews like this so then that will
[32:09] be something that happens in my day and
[32:12] then i go back to my computer to
[32:14] work on
[32:15] the copy that i have to write or answer
[32:17] customer service questions
[32:19] then i also have a community group that
[32:22] i run in discord and so once or twice a
[32:24] month we meet on zoom calls so then
[32:27] i set up those calls and and talk with
[32:29] the
[32:30] people in that group about setting their
[32:31] goals and staying accountable
[32:34] so
[32:35] right now my days are up and down but
[32:38] something that stays consistent is that
[32:40] i i always check in on twitter
[32:42] i engage with comments i reply to people
[32:45] in dms i create content for twitter and
[32:48] that is part of my routine every day
[32:50] usually i do most of the catching up in
[32:52] the evening after supper for um 30
[32:56] minutes or an hour it depends how much i
[32:58] have to do and uh
[33:00] otherwise i
[33:02] my days up and down with with doing the
[33:04] spaces or being a guest in a space or a
[33:06] guest on a podcast but then also doing
[33:08] the business stuff that i have to do
[33:10] so it's not super typical
[33:14] uh are you an early riser or um
[33:17] late nighter
[33:19] i am like in between and it's really
[33:22] weird because i'm not an early bird and
[33:24] i'm not a night owl either i
[33:28] i don't like to go to bed super early
[33:29] but i don't go to bed super late and i
[33:31] don't usually have a lot of energy like
[33:32] after eight or nine pm my husband gets a
[33:35] lot of energy so he can work like for
[33:37] another three hours till midnight or one
[33:39] in the morning and he gets so much work
[33:40] done but i could be awake but i'm
[33:42] drained so my brain just doesn't
[33:44] function so it's it's not worth me
[33:46] trying to work because i can't think
[33:47] anymore but also i don't wake up at five
[33:50] in the morning and do a lot of work i
[33:53] like to get up like around seven or
[33:54] eight and then start my day a little bit
[33:57] later so i i've always found most of my
[33:59] energy is like between 11am and 2pm
[34:02] which is annoying because it would be
[34:04] nice if it was other times but that's
[34:06] when i have the most energy so that's
[34:08] why i set my twitter spaces to be at
[34:10] 11am because i have energy at that time
[34:14] browsing in twitter or browsing in some
[34:16] other
[34:17] internet it's very time consuming how do
[34:19] you control that most of the time now
[34:22] i'm so busy
[34:24] engaging in comments or replying to dms
[34:26] that i don't get stuck in the browsing
[34:27] side usually it's when i need to take a
[34:29] break because i'm tired of interacting
[34:32] or i'm just drained so i'll browse or
[34:35] i'll also browse in twitter in order to
[34:37] engage with others to to um to keep that
[34:40] engagement up as well so i'm not just
[34:41] engaging on my own content and when i
[34:45] just need to browse and not think about
[34:46] something and just unwind i'll usually
[34:48] go to instagram or something where i'm
[34:50] not creating content so that i can just
[34:52] just look at what my friends are doing
[34:54] or different content so that i
[34:56] can relax but most of the time i find
[34:59] now i'm not usually sucked into
[35:01] browsing because i'll be intentional on
[35:03] creating and that just kind of
[35:05] takes up a lot of my time and
[35:08] my commitment of building my online
[35:10] presence is
[35:11] engaging with others and keeping the
[35:13] content that i built and engagement that
[35:15] i've got to keep it going
[35:17] what's your advice on
[35:21] people who are wasting too much time
[35:22] like me
[35:24] are you creating content consistently on
[35:26] twitter twitter i mostly browse um
[35:29] medium or uh
[35:31] nowadays just video i'm focusing more on
[35:34] the youtube right now yeah well you know
[35:38] if you find that
[35:40] you know the the time you're spent
[35:41] editing and uploading and doing the seo
[35:43] and the proper headline writing for
[35:45] youtube it's probably pretty draining so
[35:48] you probably need the time on twitter
[35:49] just to recover and just relax so
[35:52] i don't feel guilty about it when i do
[35:54] that on instagram and i don't feel
[35:56] guilty the nights that i watch netflix
[35:58] and relax i i like to work hard and i
[36:01] like having goals but also i i like
[36:04] seeing
[36:05] what do i feel like i should do for me
[36:07] instead of all the years that i spent
[36:09] feeling guilty if i needed to rest or
[36:11] if i needed a day off or i used to feel
[36:13] really guilty about it now i've decided
[36:15] especially since having a burnout at
[36:17] work that i never want to go through
[36:19] that again and so i listen to myself and
[36:22] when i get into modes where i feel like
[36:24] i'm wasting too much time it's usually
[36:26] because the thing that i'm creating or
[36:28] working on doesn't excite me as much and
[36:30] so i try to find
[36:31] something that excites me in order to
[36:33] work on it and just have a creative
[36:35] outlet so i'm not killing time
[36:39] so not much advice
[36:42] well
[36:43] good timing to jump into what's your
[36:46] time management method
[36:48] so my time management method is
[36:52] i have
[36:53] deadlines on things but i try to keep it
[36:55] more flexible because i'm the kind of
[36:57] person that when i have really strict
[37:00] deadlines i feel really guilty about not
[37:02] meeting them and it makes me feel
[37:04] this kind of stress inside even if it's
[37:06] a deadline that i put on myself so
[37:08] when i put this
[37:10] deadline of having to do something
[37:12] unless it's something that i really have
[37:13] to do then it could stress me out and so
[37:16] i try to keep it a bit more free-flowing
[37:18] like i have a to-do list and i follow
[37:21] that but
[37:22] i
[37:23] i don't like that feeling of of
[37:26] stress that i put on myself when i have
[37:28] too much of a strict schedule but
[37:31] i have things that have a hard
[37:33] deadline like when i have to show up at
[37:34] a twitter space or for an interview like
[37:36] with you or if i have a call
[37:38] then i have obviously a time that i have
[37:40] to be there so
[37:42] i
[37:43] make sure that i have that and i i
[37:45] pay attention to it and i
[37:47] make sure that i show up on twitter and
[37:49] i engage
[37:51] and then for my work i have to do lists
[37:54] that i follow and just
[37:55] check in and make sure that i'm getting
[37:57] stuff done but
[38:00] a lot of work we
[38:02] unless you've really mapped out how you
[38:04] work most people underestimate the
[38:05] amount of time something takes and so
[38:07] you say i'll get this done by the end of
[38:08] the day but you could be interrupted by
[38:10] so many things
[38:11] that it just it stresses me out too much
[38:13] to have a super strict time management
[38:15] so you would think that would be bad at
[38:17] events but i was very good at
[38:18] coordinating events i just knew like
[38:20] okay by this date i have to talk to this
[38:22] person and by this day i have to have
[38:23] this room booked but i had it free
[38:26] flowing so i had to do it within a week
[38:28] so if other things came up i could meet
[38:30] the deadline that week of this thing i
[38:32] have to have done but it wasn't as
[38:34] strict as it has to be at this certain
[38:36] time or else
[38:37] it would usually get missed and then i
[38:39] would just feel bad about it and then i
[38:40] would just ruin other projects that i
[38:42] had to do
[38:44] okay
[38:45] how do you identify your big goals
[38:50] i
[38:52] i sometimes get swayed with my big goals
[38:54] based on what other people think i
[38:56] should do so some people thought that i
[38:59] should have a of a newsletter in october
[39:01] when i had 3 000 followers and i should
[39:03] start building building an email list
[39:05] but i knew that i didn't have the time
[39:08] and the energy to devote to it i was
[39:10] really focusing on building my twitter
[39:12] community and and finding my voice still
[39:14] and getting used to writing more on
[39:16] twitter so i didn't start a newsletter
[39:18] and then in february i felt like it was
[39:21] time to start the newsletter and i don't
[39:23] know why i felt that way i just did so i
[39:25] decided to start doing a newsletter and
[39:28] so
[39:28] for me i really try to pay attention to
[39:31] how i feel and and thinking about what
[39:34] do i really want because especially now
[39:36] with where i am in my
[39:38] content creation journey i could start
[39:41] coaching more i could have a course i
[39:44] could do a cohort based course i could
[39:46] start a youtube channel i could start a
[39:47] podcast i could finish my book and so i
[39:51] really have to tap into what do i really
[39:53] want like if i was to look back on my
[39:55] life in five years what do i want to be
[39:58] at in order to decide what are things i
[40:01] should be focusing on right now
[40:03] once you identify what's your new big
[40:06] goals are how do you execute them so i
[40:09] work backwards from what i want to do so
[40:13] when i was creating content last year
[40:15] and starting on twitter and doing shift
[40:16] 30 for 30 i knew that i wanted to
[40:21] um to share the
[40:24] share ideas and figure things out
[40:26] and start to inspire people but i didn't
[40:28] really know what my niche was but i knew
[40:30] that eventually i wanted to have a
[40:33] a podcast or a youtube channel or
[40:34] something and so i found twitter spaces
[40:36] and even though i didn't have a
[40:38] huge goal yet of what i want to talk
[40:40] about or where i want to end up
[40:42] i decided to start using twitter spaces
[40:43] to become a better speaker and just
[40:46] learn to moderate and facilitate better
[40:48] and build those skills because i would
[40:50] like to
[40:51] run workshops or
[40:53] help people with things or you know
[40:55] speak on podcasts like this or have my
[40:57] own podcast or be a public speaker so i
[40:59] decided to just use that to keep
[41:01] building my skills
[41:03] at this point i've posted or co-hosted
[41:06] almost 150 twitter spaces i've been in
[41:09] more than that where i've spoken or been
[41:11] a guest in them but i
[41:14] i i know now that this really helped to
[41:16] refine my message to refine my story
[41:19] it's helped me to speak more clearly
[41:21] and also improve my twitter presence by
[41:24] showing that i'm a person that leads
[41:26] twitter spaces and now what i do with
[41:27] twitter space i often will have people
[41:29] that will come to them because they know
[41:30] that i host twitter spaces a lot
[41:33] so
[41:34] i use that that the goal of wanting to
[41:37] be a speaker or a podcaster or something
[41:39] how will i get there and build those
[41:41] skills i could have just recorded myself
[41:43] alone but i felt like this
[41:45] this was like
[41:46] hitting more more birds with one stone
[41:49] of building an audience practicing in
[41:51] public and speaking about these things
[41:54] and getting immediate feedback from
[41:55] people right so that when i would do the
[41:58] next step of having a podcast or a
[42:00] youtube channel or releasing a book or
[42:02] starting a course that i would have
[42:04] people that already know like and trust
[42:06] me because of the time that i've spent
[42:08] in spaces and building my audience
[42:12] how do you decide what to put every
[42:14] every time you create a newsletter i i
[42:16] tried three times i started three time
[42:18] and then
[42:19] next month it's
[42:21] didn't go
[42:23] i have a really
[42:24] hard time like almost every week it's
[42:26] been i think i've done eight issues now
[42:29] and i skipped one week so i was really
[42:31] tired but otherwise i've done it every
[42:32] week and
[42:34] i have a hard time coming up with
[42:35] content but in one of the first ones i
[42:37] asked for ideas and then i kept putting
[42:39] that at the end of my you know ps if you
[42:41] have ideas for me so i have like a bank
[42:44] of maybe five or ten ideas that people
[42:46] said oh i'd like to hear about this or
[42:47] how you do that so i have those
[42:49] ideas on the side that i could use
[42:52] but what i've been doing lately is
[42:55] either thinking about something i'm
[42:56] thinking about right now so
[42:58] i was thinking a couple weeks ago oh
[43:01] it's so strange that people are asking
[43:02] me to talk about these topics and i
[43:04] didn't tell anyone that i'm an expert in
[43:06] this
[43:08] i didn't tell anyone i'm an expert in
[43:10] in twitter dms i did write a newsletter
[43:14] that episode edition about it about
[43:16] twitter dms and posted a twitter space
[43:19] talking about it but i don't go around
[43:20] saying i'm a twitter dm expert but then
[43:23] somebody asked me to be a guest to talk
[43:24] about connecting and twitter dms and
[43:27] there's several things like that that
[43:28] i'm an expert in or an expert that
[43:31] people have invited me to talk about
[43:33] so it i was thinking about that that's
[43:35] weird that i'm not saying it but people
[43:37] are asking me so then i made my issue
[43:39] about that about like i'm an expert and
[43:42] i didn't have to tell anyone but i just
[43:43] started doing things and people noticed
[43:46] and other times when i was stuck with
[43:48] what should i write about i just looked
[43:50] at
[43:51] my tweets and just saw one that did well
[43:53] or one that
[43:55] i could expand an idea upon
[43:57] um so i talked about it last week about
[44:01] finding your north store star just
[44:03] remembering your why and why you're
[44:04] doing this and it was kind of on my mind
[44:07] and i think i'd written a tweet that was
[44:08] similar and so just i just look at that
[44:11] and just think oh what can i write more
[44:13] about and then just start and see what
[44:14] happens and
[44:16] and then i end up with some content and
[44:18] i don't like to make my newsletter super
[44:20] long like i have friends that write
[44:22] really long in-depth newsletters but i
[44:24] just find
[44:25] for me as a consumer i don't like to
[44:28] read that much and then also it makes it
[44:31] easier as a creator to
[44:33] to write less and
[44:36] and then it's not as much pressure like
[44:37] just keep it really practical and simple
[44:40] and i just do 500 to 800 words sometimes
[44:43] it'll be a thousand words but i try to
[44:45] keep it a little bit shorter so that
[44:46] it's easy to read through and just give
[44:48] some practical advice
[44:52] so practical
[44:54] so effective
[44:56] um
[44:58] is there a question that i have not
[45:00] asked but you want to answer
[45:03] now you've you've done pretty well
[45:05] you've asked lots of questions
[45:08] is that a question for me
[45:11] um what is the name of your podcast i
[45:13] don't think that i know what it is
[45:14] called or your youtube channel or
[45:16] whatever it is uh the channel name is
[45:18] vino sharma
[45:20] and then the podcast name is career
[45:22] journey podcast oh okay perfect
[45:28] last question what is your message to
[45:30] the audience
[45:33] my message is that
[45:35] if there's something that you really
[45:37] want to do
[45:38] and you've been hesitating because of
[45:39] imposter syndrome or self-judgment or
[45:42] perfectionism or
[45:44] whatever it is you should just start
[45:46] doing it because those feelings don't go
[45:49] away on their own i waited for four
[45:51] years for my impostor syndrome and my
[45:53] fears and perfectionism to go away i
[45:56] waited for my niche to become clear and
[45:58] i thought oh when my niche is clear then
[46:00] i'll know what to do but really if i
[46:02] would have started four years ago and
[46:03] started creating content and figuring
[46:05] things out as i go i would be way ahead
[46:07] of where i am now and i know that the
[46:10] skills that i picked up in the last four
[46:12] years from reading about marketing and
[46:14] learning copywriting and observing
[46:16] people online of how do they do this i
[46:18] know that it's helped me now to grow
[46:21] faster this past year than maybe if i
[46:22] knew nothing at all
[46:24] but
[46:25] i could have started
[46:27] five years ago at this point when i knew
[46:29] that that's something i wanted to do i
[46:30] could have started sharing things and
[46:33] so my message is to just start and
[46:36] figure it out and set really small goals
[46:39] so that you don't burn out doing it
[46:41] because it's really hard to learn how to
[46:43] be a content creator because even though
[46:45] we
[46:46] we especially if you have a normal job
[46:48] you probably speak to people every day
[46:50] you write emails so you know how to
[46:52] write you know how to interact with
[46:53] people maybe you've given presentations
[46:55] at work but when you go and do that
[46:57] online and you start sharing your own
[46:59] observations or your own ideas and your
[47:02] own interpretations of things it's
[47:04] really intimidating to
[47:06] to share that perspective and
[47:09] feel like you that imposter syndrome
[47:11] like who am i to talk about this is this
[47:13] the right way to say it it takes a long
[47:15] time to start to feel comfortable and to
[47:16] figure out your voice and what you want
[47:18] to talk about
[47:19] but you're not going to get there if you
[47:21] don't just start sharing stuff and so my
[47:23] main message is to just start and take
[47:26] do a little bit every day and figure out
[47:28] what do you like talking about and also
[47:31] what's the medium that you like talking
[47:32] about it some people hate doing tweets
[47:34] but they like the long form of medium
[47:36] some people like podcasts some people
[47:38] like youtube videos and sometimes you
[47:40] start those things but realize you don't
[47:42] love it so some people start tweeting
[47:45] and realize they don't love it but maybe
[47:46] they like youtube videos so i think it's
[47:48] really important to test out a lot of
[47:50] things but do it long enough that you
[47:52] kind of push past those fears and you
[47:55] figure out if you're
[47:57] uncomfortable because it's new and you
[47:59] don't really know it and you're not used
[48:01] to your voice or is it uncomfortable
[48:02] because you really don't like that way
[48:04] of expressing yourself and so you can't
[48:06] find that out after one or two times
[48:08] which i think happens to a lot of people
[48:10] that they'll host one twitter space and
[48:12] because it felt uncomfortable they'll
[48:14] think they never want to do it again but
[48:16] really if they do like five or ten and
[48:18] then decide okay i really don't like
[48:20] twitter spaces or clubhouse or whatever
[48:22] audio um they choose then then you can
[48:26] really know if is it just because yeah i
[48:28] don't like hosting and talking in these
[48:30] spaces but i like contributing in them
[48:32] or i like sharing ideas but i'd rather
[48:34] do a podcast so i don't have an audience
[48:36] right in front of me so you have to give
[48:37] yourself a chance to push through it and
[48:40] figure out if you're uncomfortable
[48:41] because it's new or uncomfortable
[48:43] because it's something you really don't
[48:44] want to do
[48:47] thank you it was
[48:49] great uh to echo what you just said i
[48:52] posted something on
[48:53] linkedin today
[48:55] and
[48:56] uh one of the line there was the most
[48:59] powerful motivation tool for writers
[49:02] is the publish button
[49:04] [Music]
[49:05] yeah that's true
[49:09] thank you so much samantha this was a
[49:12] fun conversation i loved every minute of
[49:14] it thank you so much it's been so nice
[49:17] thanks for inviting me

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