#15 George Sisneros: Tweeting What My Dad Didn't Teach Me, But You Should Know

[0:00] was very nice to me if you're not so
[0:01] thank you so much for accepting my
[0:03] request for this interview i try to do
[0:06] is to
[0:07] interview different people um
[0:10] in different fields and try to extract
[0:13] how
[0:14] they have reached to whatever level they
[0:16] have reached um and i start from
[0:19] what they wanted to become when they
[0:21] were in high school and then how the
[0:24] journey looked like and then we touch on
[0:26] your goal setting process time
[0:28] management
[0:29] and
[0:30] uh finally a message to the audience so
[0:32] it's it's a very fun interaction um
[0:36] most of the time we just go organic uh
[0:39] based on the responses we just dig
[0:41] deeper but that sounds great i'm looking
[0:44] forward to it i want to start by giving
[0:47] you an opportunity to share about
[0:48] yourself what you do what your business
[0:51] um so anything that you want to share
[0:53] with audience
[0:55] yeah that sounds great so my name is
[0:57] george i'm from the united states
[0:59] actually
[1:00] but nine and a half years ago we moved
[1:02] to uh the developing country of
[1:04] guatemala
[1:06] so it's a guatemala is a tiny country a
[1:08] lot of people don't know a lot about it
[1:10] but it's very small i'm from the state
[1:12] of colorado
[1:14] but guatemala is one-third the size of
[1:18] colorado so it's a tiny country we live
[1:21] in the mountains of guatemala we moved
[1:23] here as
[1:24] excuse me as full-time missionaries
[1:26] christian missionaries we moved here
[1:27] nine and a half years ago we opened up a
[1:30] middle school for young boys there was
[1:33] no middle school there were the only
[1:34] middle school in the village
[1:36] and uh yeah so we've been here doing
[1:38] that
[1:40] i
[1:42] have probably been i think i've been on
[1:44] twitter just over 10 months
[1:46] and it's been a roller coaster it's been
[1:49] a lot of fun and so i actually do
[1:51] coaching
[1:52] on twitter as well so i
[1:54] coach people on how to grow their
[1:56] twitter brand
[1:57] but i also do a lot of coaching kind of
[2:00] life coaching
[2:01] uh strategy coaching for young men and
[2:05] uh so just kind of helping young men
[2:08] that maybe didn't have father figures in
[2:10] their life i helped them uh just kind of
[2:12] get on track and maybe teach them some
[2:15] things that they didn't get from a
[2:17] father figure when they were growing up
[2:18] your prices are or how
[2:21] people can um one-on-one coaching or
[2:23] whatever you want to share
[2:25] yeah so i do one-on-one coaching i only
[2:27] have
[2:28] five clients at one time right now i am
[2:30] fooled but if anyone was interested um i
[2:34] am always willing to sit down for like
[2:36] just a 30 minute strategy session to
[2:38] kind of see you know what they're
[2:40] looking for and if that's something that
[2:42] i would be able to help them with and
[2:43] then just the next available spot opens
[2:46] up but
[2:47] my prices are
[2:49] 97 for just one one hour strategy i'll
[2:52] do a 30 minute strategy for someone
[2:54] who's thinking about coaching for free
[2:56] but a one hour strategy session is is a
[2:58] hundred dollars uh and then it's just
[3:01] it's the same so a month is basically
[3:03] 400 397 and then but the main package
[3:07] that i have is three months of coaching
[3:10] i really feel like at three months i've
[3:12] i've given them all of my wisdom i i uh
[3:15] we set goals early on on things that we
[3:18] want to accomplish and um and we can
[3:21] usually accomplish most of those within
[3:23] three months and then for the people who
[3:25] hire me for three months
[3:27] they become they get a lifetime
[3:29] membership in our discord group and this
[3:31] discord group is really just uh coaching
[3:34] clients that i've had so they can get to
[3:35] know each other they can you know ask
[3:37] each other questions and kind of just
[3:39] really just encourage each other but of
[3:41] course i'm in there regularly and i you
[3:44] know i'm all i answer questions and we
[3:46] were more of friends at that time so
[3:49] yeah that's that's kind of how the
[3:50] coaching works
[3:51] i love when somebody has a business
[3:54] but
[3:55] ultimately they they're
[3:57] touching the life on a very deeper level
[3:59] and that's what you're doing
[4:01] yeah i i love coaching and it's uh to be
[4:04] able to help young men especially that's
[4:06] really my passion so i love it i saw
[4:08] your instagram picture you have a
[4:10] beautiful family uh i think that was the
[4:12] caption for that picture
[4:14] yeah we well just to tell you a little
[4:16] bit about that i have four biological
[4:18] kids uh my oldest is 30 years old and uh
[4:22] my youngest biological is 18. but then
[4:24] we adopted three just over three years
[4:27] ago we adopted four kids here in
[4:29] guatemala uh siblings who were stuck at
[4:32] an orphanage and and probably never ever
[4:35] going to get out because
[4:36] you can't split siblings when you adopt
[4:38] them here in guatemala
[4:40] and we were in a position to help them
[4:42] and so we we've been they live with us
[4:45] they're our kids and and after three
[4:47] years it just feels normal and natural
[4:49] um we are actually in the process of
[4:52] adopting another sibling of theirs that
[4:54] we found
[4:55] recently
[4:57] and hopefully in the next three months
[4:58] or so
[4:59] we'll be able to welcome her into the
[5:01] family it seems like your mission is to
[5:04] to help people whether through coaching
[5:07] or adopting them or
[5:09] different ways so
[5:11] thank you
[5:13] yeah thank you no absolutely it is i we
[5:16] uh when we have the opportunity to help
[5:18] people and to and really just to heal
[5:20] the people around us we take advantage
[5:22] of that we love those opportunities move
[5:25] to the next section what you wanted to
[5:27] become when you were in high school i
[5:29] when i was in high school i had two kind
[5:31] of my two greatest uh i don't know once
[5:34] i suppose or the things that i wanted to
[5:35] be the most one is professional ski
[5:37] racer
[5:38] i was in my school in colorado we had a
[5:41] ski team so we had a football team
[5:43] basketball team but we also have a ski
[5:44] team and we would get to get off every
[5:47] day and and go
[5:48] train skiing and it was amazing and i
[5:51] loved it and i just thought that i could
[5:52] be a professional skier
[5:54] that didn't work out uh obviously but
[5:57] and then i think the next thing was just
[5:58] i loved photography i still loved
[6:01] photography and i wanted to somehow get
[6:04] into that and the only really avenue i
[6:06] found was through
[6:08] um like the media and
[6:10] maybe i did
[6:11] sports uh news photography for a while i
[6:15] worked for a number of newspapers i went
[6:16] to school and studied journalism and so
[6:19] really that was kind of the direction
[6:21] that i was going i was going to be
[6:24] at some point i was really on track to
[6:25] probably
[6:26] get into news reporting i'm really glad
[6:29] that i didn't um because i i it's uh you
[6:33] know i have some very strong opinions
[6:35] about the news media but yeah that
[6:37] that's what i was gonna do
[6:40] it's funny how life uh uh take us from
[6:43] we wanted to go and to where we are now
[6:46] so from your first job to where you are
[6:50] what that journey looked like
[6:52] wow so um
[6:55] out of school i actually
[6:58] started selling real estate um
[7:01] because that's where the money was and i
[7:03] was an okay salesperson but it was at
[7:06] that point
[7:07] that i started following the first
[7:09] person i started following was anthony
[7:11] robbins uh tony robbins and he i was
[7:14] just i'd never seen anybody like him i'd
[7:16] never seen a motivational speaker like
[7:18] that i felt like it was a motivational
[7:20] speaker but he really taught me a lot
[7:22] about mindset and uh that kind of got me
[7:25] on my journey to self-improvement and
[7:28] really the biggest
[7:31] you know
[7:32] catalyst to becoming who i am today
[7:35] honestly has been reading books and
[7:38] learning from all of these people
[7:40] um
[7:41] that have written these books and you
[7:43] know i'm a big reader so i i love you
[7:45] know
[7:46] dr ben hardy uh james clear atomic
[7:49] habits and and all you know so that's
[7:52] that's really where that started so
[7:54] my my first job was in real estate i i
[7:56] was there for a while i eventually went
[7:58] into real estate development and managed
[8:00] a large project
[8:02] and then from there i just got tired of
[8:04] working a job and i was just getting
[8:07] burned out so
[8:08] i on the side i just started this kind
[8:11] of side business of office cleaning uh
[8:14] started a business where we would clean
[8:17] office buildings and eventually that
[8:20] income replaced my job
[8:24] i worked another six months with kind of
[8:26] a dual incomes
[8:28] um and then i had enough in savings that
[8:31] i was able to leave that and so i was an
[8:33] entrepreneur and i started after that i
[8:35] started the carpet cleaning business i
[8:37] had you know probably half dozen to you
[8:40] know anywhere from six to ten employees
[8:41] at any given time so they were very
[8:43] small companies but you know i was
[8:46] making a good living i was you know
[8:48] probably making 100 000 a year but i was
[8:51] only working maybe 35 hours a week and
[8:53] it was a really
[8:54] it was a really great life um
[8:57] matter of fact i would say
[8:59] that the day that we decided to sell our
[9:02] businesses and move to guatemala we were
[9:04] probably having the best years the the
[9:06] last two years have been the best years
[9:08] of our life uh business-wise
[9:12] so
[9:13] but we are christians and we just felt
[9:16] like
[9:17] we wanted to live
[9:20] what we believed and what we believed
[9:22] was that
[9:24] um to stand up for the poor and to
[9:27] um
[9:28] help the widow and help the orphan and
[9:30] to
[9:31] spread spread the good news and to
[9:33] spread the news about
[9:35] jesus christ and so so we sold
[9:37] everything
[9:38] literally within seven months we sold
[9:40] our home we sold our two businesses
[9:43] actually three we had another small
[9:44] business we sold all the kids toys and
[9:47] and within seven months we moved to
[9:49] guatemala and here we are we've been
[9:51] here for nine and a half years
[9:52] so when you come here at that time
[9:55] um with three businesses your mind was
[9:58] business oriented you know how to get
[10:00] things done you know how to to execute
[10:03] an idea and make it happen
[10:05] so when you move there
[10:08] initially i'm sure it was completely
[10:10] different mindset um it was uh
[10:13] going there finding the the needs of the
[10:16] people and understanding with the
[10:19] culture and then also um
[10:22] i think later on you started middle
[10:24] school right there so
[10:27] how the transition looked like um
[10:30] for you your family and and especially
[10:33] on the mindset side
[10:35] yeah
[10:36] that's you know that's absolutely true
[10:38] we got here it was i mean i had to shift
[10:40] gears i was i was going pretty fast in
[10:42] the united states we were growing our
[10:43] businesses and things were running very
[10:45] smoothly so to get rid of it all to sell
[10:48] it all move here to guatemala it took i
[10:51] had to downshift a couple of gears and
[10:54] my downshifted to the point of i
[10:57] literally was reading my bible every day
[11:00] and in in prayer and uh studying spanish
[11:04] like that's pretty much what i did for
[11:06] six more months i was pretty dedicated
[11:08] to do that because we felt that we would
[11:11] be here longer term
[11:13] and um but eventually
[11:15] we one you know six months in we started
[11:18] you know going out and seeing where it
[11:20] is that that we could help and how we
[11:23] could best help
[11:25] and um
[11:26] yeah once once we found kind of our
[11:30] calling and realized that in order to
[11:33] kind of change a community
[11:35] um
[11:36] that
[11:37] you really need to dig deep into you
[11:39] know the the foundations of education
[11:42] and we really felt like this was the
[11:45] best route that we could go
[11:46] and so so we did that and as it turns
[11:49] out it's very interesting it makes no
[11:51] sense but
[11:52] um
[11:53] nine years in a big part of my job is
[11:58] raising money to run this ministry so we
[12:01] have built you know
[12:04] half a million dollars worth of
[12:06] structures
[12:07] we have probably raised almost a million
[12:10] dollars uh or maybe just over a million
[12:13] dollars well yeah so over a million
[12:16] dollars in in just you know
[12:19] uh we've built houses we've helped with
[12:22] medical needs we have i mean just the
[12:24] list goes on and so we've had to raise a
[12:27] lot of money and and my business
[12:29] background really has just
[12:32] made a world of difference to be able to
[12:35] go and just have conversations with
[12:38] people and kind of explain the need and
[12:40] um and
[12:42] raise money yeah
[12:44] that's that so you was able to
[12:47] uh to connect the spiritual and your
[12:50] aspirational
[12:52] skills together
[12:54] you said you started twitter about 10
[12:57] months ago
[12:58] and
[12:59] most of your client are they from us or
[13:02] all over different places
[13:04] um so right now my five clients are i
[13:07] think i've got three in the u.s
[13:10] one in canada and one in the uk
[13:14] so they're
[13:15] there
[13:16] they're all over yeah
[13:18] and um when did you started this
[13:20] coaching uh just a few months ago yeah
[13:23] it's it's pretty new
[13:25] so
[13:26] so once you started in uh twitter i
[13:28] guess after that you you absolutely
[13:32] no no i i actually didn't ever even
[13:35] think about coaching until i you know i
[13:37] was growing my twitter account and as it
[13:39] grew
[13:40] i um when you hit i don't know for me it
[13:43] was right around i mean i can tell you
[13:45] it was like right around 8 000 followers
[13:48] um something clicked something changed
[13:51] all of a sudden
[13:52] my dms just started getting full and i
[13:55] had people asking for advice and
[13:59] it just kind of
[14:01] just organically happened that i started
[14:03] i coached a couple people for free uh
[14:06] said hey let's hop on a call for 45
[14:08] minutes and just kind of go through this
[14:09] and
[14:10] that turned into a couple of
[14:14] paid clients and it just has grown from
[14:16] there and um
[14:19] yeah it's it's it's all because of
[14:21] twitter and it's been i just absolutely
[14:24] love coaching so maybe we start from
[14:26] there how did it occur to you to start
[14:30] twitter
[14:32] yeah so it was 10 months ago and i
[14:34] remember specifically i had another
[14:37] account and that account was really
[14:40] more about just kind of
[14:42] being a consumer so it's just reading
[14:44] people's tweets um to be honest with you
[14:46] [Music]
[14:48] i was following a lot of news channels
[14:51] like
[14:52] different news
[14:54] pages
[14:55] and i was also following a lot of um
[14:58] like political stuff and
[15:01] i was just trying to kind of keep up
[15:03] with what's going on in the election and
[15:04] just get a feel for what's going on and
[15:06] it was just so negative and
[15:09] depressing uh so i i got i just deleted
[15:12] that channel and said you know what i'm
[15:13] gonna try because i was on that channel
[15:16] i found money twitter which is kind of
[15:17] this you know self-improvement how how
[15:21] to start a side business um and how to
[15:24] just be a better person side of twitter
[15:27] and um so once i got rid of the other
[15:30] the other uh page in in it was march 9th
[15:34] of this last year 2021
[15:37] my son had moved to the states he was in
[15:40] a gap year and i said hey
[15:42] let's start at a
[15:44] twitter page you start yours i'll start
[15:45] mine and we could just kind of you know
[15:47] do it together it was an opportunity for
[15:49] me to spend time with my son ultimately
[15:52] but i also to be honest i also thought
[15:56] if he followed some of these guys that i
[15:58] had met on twitter i i thought that they
[16:01] would be a good influence on him as far
[16:04] as like making money and starting a side
[16:06] business and things like that so
[16:08] that was that was the reason that's how
[16:10] i got started 10 months ago and
[16:12] it just
[16:14] yeah i've been
[16:15] i've spent i think almost every day on
[16:18] twitter at least posting at least once a
[16:20] day for 10 months and
[16:23] here i am i just uh yeah it's been
[16:25] amazing
[16:26] i've been writing on medium for last
[16:28] three years
[16:29] and before that i have created a lot of
[16:32] blogs a lot of website
[16:34] different ideas
[16:37] and i figure
[16:38] that my problem was
[16:41] is i was running after the shiny object
[16:44] my core
[16:46] aspiration was in writing
[16:49] my primary language is hindi
[16:51] secondary language is english so
[16:54] initially three years ago
[16:56] any anytime i was trying to publish
[16:58] something i had
[17:01] this big hesitation that
[17:03] what gonna happen if somebody read it
[17:05] there are so many grammatical mistakes
[17:06] so many
[17:08] um english
[17:10] just general mistakes so
[17:12] somebody in my office volunteered
[17:15] to her name is cassie and she
[17:17] volunteered to help me
[17:20] review my content and that gave me
[17:22] tremendous motivation and confidence so
[17:25] after that i started writing and then
[17:27] there were so many things came up um
[17:30] there were i think there is another
[17:33] platform like voice or or something and
[17:36] then my own website and i said no i'm
[17:38] not gonna be distracted i just gonna
[17:41] focus on one platform i will try to
[17:43] improve my um my writing skills and uh
[17:48] like in past i was too much on the
[17:51] technology side
[17:53] wordpress all these fancy names said no
[17:56] i'm gonna just stick to this one
[17:57] platform and improve my my uh writing
[18:00] and now
[18:02] after three years i felt like now is the
[18:04] time
[18:05] to expand myself i started my youtube
[18:08] channel about five months ago and now um
[18:13] this past saturday or sunday i i started
[18:16] exploring this
[18:17] and then i
[18:19] joined a a space that i think you was
[18:22] conducting or you was one of the speaker
[18:24] or host and you suggested following a
[18:28] couple of people and i did and that
[18:30] completely changed my twitter
[18:34] and i started seeing all these
[18:36] influential people including you
[18:39] who are talking about
[18:42] writing and
[18:44] different other thing that i have never
[18:46] seen in twitter i
[18:48] didn't even know this thread thing
[18:52] and it is so powerful and i started
[18:54] writing i i think i so far i have wrote
[18:56] two
[18:57] and that thread is helping me think so
[19:00] you write one block and then second
[19:02] block and you third block and and so
[19:04] powerful that you you can otherwise when
[19:07] you write a big article in medium
[19:09] i had to change uh the outline multiple
[19:12] times
[19:13] so that's how i started that's that's
[19:16] why i did not touch twitter for last
[19:18] three years um
[19:20] and
[19:20] now
[19:22] i felt like and i think it's good that i
[19:25] waited now i have 155 stories that i can
[19:28] convert into twitter feeds
[19:31] yeah that's great
[19:33] yeah i think anybody that's thinking
[19:35] about twitter i think the most important
[19:37] thing to remember about twitter it's
[19:39] really it's
[19:40] it'll take you down whatever rabbit hole
[19:43] you decide so i was on the political you
[19:47] know
[19:48] news
[19:49] whatever that was i was on that side and
[19:51] it was just very negative and it just
[19:53] was depressing and and so i i had to
[19:56] literally stop that account but
[19:58] if you go to twitter and you follow even
[20:01] just 10 people
[20:03] that are encouraging or they're even
[20:06] let's say you're into crypto and you
[20:07] just follow like 10 crypto people
[20:10] twitter will continue to
[20:12] give you feed you things that are you're
[20:15] interested in so you have to be very
[20:17] careful about who you follow because
[20:19] twitter
[20:20] twitter's algorithm is going to be
[20:21] feeding you
[20:23] what you're asking it for so it's just
[20:24] really important to keep your you know
[20:27] the people that you follow keep them in
[20:29] in the
[20:30] area that you want to be that you're
[20:32] interested in so a lot of people
[20:34] they try to use the follow for follow
[20:36] that like uh instagram does where it's
[20:38] like hey if you follow me i'll follow
[20:40] you and it's a really bad way to do it
[20:42] because if if you're following people
[20:44] that you're not really interested in or
[20:46] people that are
[20:47] not
[20:48] interesting or not the right um
[20:51] the right niche
[20:53] twitter's gonna feed you the wrong stuff
[20:55] so that's just i i would recommend stick
[20:58] with
[20:59] 10 good accounts and grow from there
[21:01] your writing experience uh before you
[21:04] started using twitter were you using um
[21:07] writing at another platform or
[21:10] um some other places
[21:12] so because we're missionaries in order
[21:15] to at some point in order to help raise
[21:18] money to get some of the things that we
[21:20] wanted to get done we had to tell what
[21:22] we're doing here and a lot of
[21:25] missionaries will send out like a
[21:26] newsletter twice a year or you know we
[21:30] committed to sending a newsletter out
[21:31] once a month which is really not
[21:33] obviously not very much but we also i
[21:37] studied writing and i wanted to be more
[21:40] of a storyteller rather than a news
[21:42] reporter so a lot of missionaries or you
[21:45] know people are doing that type of work
[21:47] they'll send an update and they'll say
[21:49] hey you know we did all these lists 10
[21:51] things that they did and then we did
[21:52] these 10 things and we and this is what
[21:54] my family is doing and that is just
[21:56] incredibly boring to read so uh the the
[21:59] writing that i learned eventually how to
[22:02] do is really just about telling stories
[22:05] people i think human beings are just
[22:07] really storytellers they they resonate
[22:09] with storytelling so
[22:11] i think that
[22:12] over the last you know nine and a half
[22:14] years that we've been here in guatemala
[22:16] i have learned how to do that um but
[22:18] fast forward to that first account that
[22:20] i had i actually was part of a group
[22:23] called ship thirty for thirty you'll
[22:25] once you're on twitter a while you'll
[22:27] start to see them around
[22:29] and basically all it is is it's a group
[22:31] of people uh that
[22:33] are keeping each other accountable to
[22:35] writing 250 word essays
[22:39] every single day for 30 days that's the
[22:41] whole idea now once a week there's a
[22:43] zoom meeting and they do some amazing
[22:45] teaching and so there's a lot of value
[22:47] there but you know you pay to do that i
[22:49] was in the very first one it was a
[22:51] hundred dollars i thought i'll try it um
[22:54] i ended up instead of writing 30 days i
[22:56] ended up writing 90 days in a row and i
[22:58] wrote 90 days of
[23:01] basically facebook posts but i posted
[23:03] them on twitter um
[23:06] for our ministry like that's what i was
[23:07] doing
[23:08] so that's kind of what really got the
[23:10] ball rolling uh i think that writing is
[23:14] truly a superpower if you want to create
[23:17] an additional income outside of your job
[23:20] or another source of income i think
[23:24] writing is where it's at there's just so
[23:27] many opportunities in writing and so you
[23:30] can go to medium and i know that you can
[23:32] make money on medium and i actually
[23:35] wrote on medium for a very short period
[23:36] of time and
[23:38] it's it it's changed from the early days
[23:41] and i think it's harder to get traction
[23:42] i know they're trying to change some
[23:44] things um i have started a number of
[23:47] facebook pages and written there and
[23:49] i've got some traction i did fairly well
[23:52] but again you know it just it does take
[23:54] time and i think monetizing your writing
[23:57] because if somebody wants to start
[23:59] another stream of income then obviously
[24:01] they want to make more money and i think
[24:03] i personally i just think that you know
[24:06] we have a large
[24:08] instagram page uh i say large but you
[24:11] know it's like ten thousand followers
[24:12] nine thousand followers um that we
[24:15] couldn't monetize to save our lives like
[24:17] it just we it it was just really
[24:20] you know
[24:21] telling about what we were doing but we
[24:22] never monetized it and
[24:24] facebook same thing but on twitter it is
[24:28] very possible to monetize and you can
[24:31] actually make money
[24:33] with writing on twitter and so
[24:35] i'm a big big believer i love to write i
[24:38] love to study writing i love threads and
[24:41] i think there's a lot of opportunity on
[24:43] twitter
[24:44] yep and i remember what you were saying
[24:46] in that space that um
[24:49] twitter writing on twitter in
[24:52] inheritantly not going to give
[24:54] you money but
[24:55] you create your influence you share your
[24:57] knowledge um
[24:59] open-hearted and then um you build a
[25:02] relationship and that's when you you
[25:04] will start selling either affiliate or
[25:07] courses or your own uh um
[25:10] like in your case coaching so
[25:13] yeah there you can there's there's crazy
[25:15] things like uh you know you can be a
[25:17] ghost writer you can be a ghostwriter
[25:18] for a book um and and grow
[25:21] you know an audience or a community
[25:24] around that or you can be a ghostwriter
[25:25] for twitter so literally there are tons
[25:28] of opportunities of or people who want
[25:32] to have a printer twitter presence but
[25:35] they don't know how to write tweets and
[25:37] they don't want to write tweets and they
[25:38] don't have the time to write tweets but
[25:40] they want to have that presence and so
[25:42] there are literally like thousands of
[25:44] people out there right now influencers
[25:46] in real life specifically authors you
[25:49] know or actors or you know people like
[25:52] that that have money but they want to
[25:53] have a twitter presence but they they
[25:55] just don't do it and so you know you
[25:58] just takes a matter of time of reaching
[26:00] out and they pay you to tweet for them
[26:03] and you know you learn their voice and
[26:05] you learn what they would like to tweet
[26:07] and that's part of the program so
[26:09] ghost writing for twitter is a
[26:10] possibility copywriting learning
[26:12] copywriting and and copywriting for
[26:15] businesses on twitter is a possibility
[26:17] um you know i think that newsletters uh
[26:20] paulina marinova is uh she has a um
[26:26] she has a free newsletter she has tens
[26:28] of thousands of subscribers she started
[26:31] this from home she started this
[26:33] newsletter that she sent out it's called
[26:35] the profile she would send it out to her
[26:36] mom and her sisters and friends and then
[26:39] it grew to tens of thousands of people
[26:41] to free
[26:42] uh a free newsletter but from there she
[26:46] has kind of an upgrade if you will and
[26:48] she's got thousands of people that pay
[26:50] her ten dollars a month for her upgraded
[26:52] uh newsletter that's insane like think
[26:54] about that i mean thousands of people
[26:56] paying you you know 10 bucks a month it
[26:59] really is a lot of money her husband
[27:01] anthony pompiano
[27:03] he has
[27:04] same thing but you know
[27:07] there's just he as a creator really and
[27:09] as a writer there's just there's so much
[27:11] opportunity i feel bad because i think i
[27:14] think a lot of people are just really
[27:15] sleeping on this they just don't know
[27:17] it's available and anybody listen i'm 55
[27:20] years old if i you know if i can do it
[27:22] anybody can do it so
[27:25] i want to add one advice and again this
[27:28] is uh this is coming from my personal
[27:30] experience i started my first blog
[27:32] around 2006 7 2006
[27:35] and then i've been writing since then
[27:38] again until last
[27:40] before three years it was all hosh posh
[27:43] whatever i wanted to write i wanted to
[27:45] write
[27:46] my advice is
[27:48] there were time when
[27:51] i think it was around 2012 or 15 or
[27:54] something where i was really getting
[27:56] into
[27:57] and then i started
[27:59] reading all these uh um blog posts or
[28:04] advices they were saying
[28:06] for affiliate market if you're writing
[28:09] you should do affiliate marketing and if
[28:11] you're doing affiliate marketing you
[28:12] don't even need a page you don't even
[28:14] need a blog you just need this this
[28:17] it com so i started following that and
[28:20] it completely killed the momentum
[28:23] because
[28:25] i my heart was into writing
[28:28] and this all advice
[28:30] was how to make money and how to do um
[28:34] this affiliating and and all that
[28:38] don't follow that
[28:40] if you like writing you first probably
[28:42] need to
[28:43] write for a year on whatever topic don't
[28:46] even think about the niche nish was
[28:48] another killer
[28:50] another motivation and
[28:52] the interest killer because you started
[28:54] thinking about niche without even
[28:57] having um any foundational work done
[29:01] um so
[29:03] if you like writing then just write on
[29:06] any topic and then in six months one
[29:09] year
[29:10] you started finding what you are liking
[29:14] uh what you like to write and then uh
[29:16] also what where the response is coming
[29:19] from
[29:20] right
[29:21] and then you tweak and then you start
[29:23] narrowing and that's when um
[29:26] you
[29:27] you probably start adding or your
[29:29] affiliate as well i have multiple
[29:32] articles which is doing really really
[29:33] good and i have added affiliate link
[29:36] there
[29:37] to the book that i have already
[29:38] suggested and but it was after the fact
[29:41] i went back to those article and added
[29:43] the affiliate link i did not write those
[29:45] articles because i wanted to do
[29:47] affiliate marketing
[29:49] i think to to a couple of those points
[29:52] first of all i agree with you completely
[29:53] i think that um
[29:56] if you want to write write
[29:58] i think that don't worry about and what
[30:01] i what i always teach people is just
[30:03] don't worry about monetizing right away
[30:05] what you want to do is build your
[30:06] audience so one tweak i would say is and
[30:09] this was this is massive i i wrote on
[30:11] medium i wrote on a blog i've written on
[30:14] other platforms like uh um instagram and
[30:18] on on facebook but here's the thing with
[30:22] twitter
[30:23] is it is like direct response in other
[30:26] words
[30:26] you can find out
[30:28] what resonates with people immediately
[30:31] like literally every single day
[30:33] they will basically tell you whether or
[30:35] not that's what they want to read or not
[30:37] by how often they like whether they like
[30:40] it or not the problem with blogs is you
[30:42] and i know
[30:44] okay you might get a few comments you
[30:45] might get a few emails back or whatever
[30:47] but the reality is we don't get enough
[30:50] response to give us good feedback and so
[30:53] that's the great thing the thing that i
[30:55] love most about twitter is you get
[30:56] immediate feedback so you can start to
[30:58] narrow in on what it is what do people
[31:01] like and whether or not you like it so
[31:04] that's number one and then you're to
[31:06] your second point you know definitely
[31:08] don't worry about a niche when i started
[31:10] i i thought i was going to write about
[31:11] this and started moving to this and this
[31:14] and it wasn't until i had reached 8 000
[31:17] i don't even know you know how long ago
[31:19] that was but
[31:20] it was at that point that i i just it
[31:22] was literally like lightning i replied
[31:25] to someone and i said uh everything i
[31:28] tweet everything that your dad should
[31:30] have said but didn't
[31:32] and and it just hit like like me i'm
[31:34] like that's exactly who i am and so ever
[31:36] since then
[31:37] my growth has skyrocketed because i knew
[31:40] who i was i knew my voice
[31:43] and i was focused and my audience knows
[31:45] what to expect from me so
[31:48] i think that it's important if you
[31:50] if you want to write i think it you know
[31:53] if you want to become a creator now if
[31:55] you want to just write for yourself i
[31:56] think that's great that's a whole other
[31:57] story then go ahead and blog but if you
[31:59] want to actually you know get feedback
[32:02] immediate feedback from an audience i
[32:06] would i would recommend going on to
[32:08] social media specifically twitter
[32:09] because you just get it immediately
[32:11] they'll tell you i would also i want to
[32:13] just throw out i'm a big reader and i
[32:16] think if you want to be a writer you
[32:17] probably want to read a lot but the book
[32:19] i would recommend every creator but
[32:22] specifically writers to read is called
[32:24] big magic by elizabeth gilbert and
[32:29] that i read that book at least once a
[32:31] year um i've i have read it three times
[32:35] in one year before um
[32:37] it is it is just phenomenal it basically
[32:40] that one of the big ideas of the book is
[32:43] uh you decide if you want to be a writer
[32:46] write nobody's going to come and give
[32:48] you a card that says you're a writer and
[32:51] so if you're a writer and you want to
[32:53] write go and start writing and you can
[32:55] tell people i'm a writer you're writing
[32:57] it's okay you don't need any more
[32:59] permission than that and i i love that
[33:01] as we talking about that topic uh there
[33:03] is another book that i have heard a lot
[33:05] about is show your work
[33:08] and i'm sure you might have already read
[33:11] it no i haven't heard of that that's
[33:12] interesting i'll definitely look that up
[33:14] the theme of the book is uh as you do
[33:17] anything you document and then you kind
[33:19] of
[33:20] keep documenting and then you keep
[33:22] showing to other people in terms of
[33:23] article or writing or whatever it is
[33:26] love it like that's just genius it's i
[33:29] see that all the time on twitter where
[33:31] people are they're showing the process
[33:34] they're showing their growth they're
[33:35] showing what works what doesn't work
[33:37] people love to watch that they were kind
[33:39] of all voyers at heart and we kind of
[33:42] like to watch people you know it's like
[33:44] are they going to crash or is this going
[33:45] to work and so i love that idea i'll
[33:48] definitely look that book up i want to
[33:50] move to the next segment which is um the
[33:53] goal setting
[33:54] how you set your personal and
[33:57] professional goals
[33:59] yeah so i'm pretty basic i actually
[34:02] don't do any kind of new year's
[34:03] resolutions i don't do uh i'm i like a
[34:07] lot of people and i have done it before
[34:09] but a lot of people say you know have a
[34:11] 10-year five-year one-year you know
[34:13] one-month one-week goals i personally
[34:16] just work with one type one basically
[34:18] time frame and that is by quarter so i
[34:21] have my q1 goals i can tell you what i'm
[34:24] doing between
[34:25] now and the end of march and um and then
[34:28] i'll readjust when i get to march
[34:30] because what i like to do is is i like
[34:32] to take a look okay what worked what
[34:34] it's just kind of a quicker
[34:36] uh a more often
[34:38] evaluation of what you're doing and so
[34:40] you know i have of course
[34:43] ministry goals i have
[34:45] business which is really just twitter
[34:47] goals i have personal goals which
[34:49] includes my family and my faith um
[34:51] health goals is also in there and that's
[34:53] a big one but that's in there and so i i
[34:56] basically just do it by quarter i will
[34:58] say that i do have like a list of things
[35:01] that i want if there are things that i
[35:02] want to get done or accomplish or do
[35:05] within the year i will list those um and
[35:08] as soon as i can i like to put those on
[35:10] the calendar um but other as far as like
[35:14] you know business and personal type
[35:17] goals it's really just quarter to
[35:18] quarter i i prefer the i really like
[35:21] just quicker feedback and you know it's
[35:24] basically every day
[35:27] i am taking a look at my list of
[35:30] priorities um i usually have around 10
[35:33] priorities i pick three
[35:35] at a time and i tackle the top three and
[35:38] from those three i find out what is my
[35:40] frog what's the most important one i i
[35:42] do that one first what i like the like
[35:45] my daily work habit is i really like to
[35:48] work four hours a day but four focused
[35:52] hours a day on kind of business things
[35:55] so that leaves the rest of the day for
[35:56] ministry and for personal
[35:59] and so
[36:00] i work in
[36:02] 50 minute increments and i do four of
[36:04] them and i just am focused i close all
[36:08] my tabs i
[36:10] have one thing that i'm working on for
[36:12] that 50 minutes and
[36:15] i you know i'm i just keep super focused
[36:18] and
[36:19] i only have three
[36:21] items that i'm working on at a time on
[36:23] my desk but at every session is a
[36:26] separate thing that i'm working on i
[36:28] don't know if that makes sense it does
[36:30] pomodoro technique
[36:32] yeah i think so i there's two different
[36:34] types of pomodoro techniques one is i
[36:36] think like a 20 minute one and and the
[36:38] other one is 50 minutes i you know i
[36:41] think when i take my breaks my 10-minute
[36:43] break i go outside i sit in the sun and
[36:47] i either meditate or you know spend time
[36:49] with my wife but i try to get out into
[36:52] the sun get some vitamin d try to set my
[36:55] internal clock um so that i you know i
[36:58] can get enough sleep and that kind of
[37:00] just starts my circadian rhythm going
[37:02] and um
[37:04] and just kind of prepares me for the
[37:06] next day so
[37:07] and you able to kind of follow this
[37:09] religiously every day
[37:12] uh i do my best you know i would say
[37:14] probably
[37:15] 50 of the time it doesn't work out that
[37:17] way literally i mean
[37:20] it feels like when you when you run a
[37:22] ministry my priority is my family and my
[37:24] ministry so that all comes before a kind
[37:26] of business that i do and so
[37:29] my i try to put my business for the
[37:31] first four hours of the day because
[37:33] inevitably something comes up in the
[37:35] ministry um
[37:36] you know and so probably two to three
[37:38] days out of the week uh
[37:40] i get sidetracked and i'm not able to
[37:42] complete my full four hours but i try to
[37:44] always get it done first when i'm the
[37:47] freshest because you know
[37:49] i mean just things come up
[37:52] it generally you know fifty percent of
[37:54] the time i don't get to but you have to
[37:56] have a goal you have to have you know
[37:57] you have to have a direction and so big
[38:00] so you have you your focus area
[38:02] throughout the day days your your family
[38:04] then you have church ministry then you
[38:07] have middle school and then you have
[38:09] the coaching and
[38:11] then twitter so it's a lot how you
[38:14] divide the time between them
[38:16] yeah it is a lot i try to put the
[38:18] twitter
[38:19] and you know the coaching i those i
[38:22] consider the same thing so i try to do
[38:24] those at the same um
[38:26] my coaching is literally only five hours
[38:29] per week i only have five clients at any
[38:31] one given time so it's five hours a week
[38:34] and uh outside of that i do some texting
[38:36] so it might be another couple of hours
[38:38] throughout the week but it's really
[38:39] pretty minimal so the rest of the time
[38:41] is just building my audience growing on
[38:43] twitter um you know to grow to 20 000
[38:48] i don't know where i'll be at one year
[38:50] i'm um where are we
[38:53] yeah so february 9th so i've got just
[38:55] over a month i you know i'm probably
[38:57] going to be near
[38:59] just over 20 000 maybe 21 000 in one
[39:02] year and if you want to grow to that
[39:05] size you can there's no reason that you
[39:08] can't be making you know
[39:11] two to five thousand dollars a month um
[39:14] when you're at that level
[39:16] it but you have to be focused and you
[39:18] have to do it and so i do make that a
[39:20] focus and i try to get that done first
[39:23] thing in the morning um so the first
[39:25] four hours that's what i'm doing and
[39:27] and so really it's mostly twitter and
[39:29] then sometimes coaching the coaching
[39:31] like i've got three clients on one day
[39:33] so that's three hours in one day but the
[39:35] rest of the week is pretty open
[39:38] so when you were saying that those four
[39:40] fifty minute session those was actually
[39:42] for the tutor
[39:44] yeah so
[39:46] those are
[39:47] those will be for
[39:50] so
[39:51] it's it's divided in all kinds of
[39:53] different ways but for example uh this
[39:55] morning i was working on my landing page
[39:57] for my coaching business
[39:59] and so i was literally
[40:02] reviewing and making the final edits to
[40:04] the landing page which will be launching
[40:06] any day and then uh the next the next
[40:09] hour was writing tweets i'm going to new
[40:11] york next week uh we're spending a week
[40:13] in new york and so it's beginning to
[40:15] write tweets for next week
[40:17] and so that would be the next 50 minutes
[40:20] and so the next 50 minutes might be you
[40:22] know it generally is going to be within
[40:25] the business of twitter
[40:27] and um coaching so
[40:30] it might be preparing coaching for uh
[40:33] you know somebody that i'm going to be
[40:34] talking to later in the day or something
[40:36] like that
[40:37] in twitter can you schedule these uh to
[40:40] eat for next week
[40:42] so there are applications or i don't
[40:44] know
[40:45] uh
[40:46] service providers that do that so i
[40:48] i am
[40:49] one of the one that i use is um
[40:52] tweet hunter and so yeah i can just go
[40:54] in and schedule it so i'll schedule all
[40:56] of while i'm gone i'll schedule the
[40:58] whole week and just i i only tweet four
[41:00] times a day
[41:02] um so a lot of people tweet a lot more
[41:04] than that but if i do you know four day
[41:06] um
[41:07] yeah i just set them up and
[41:10] yeah um
[41:11] in last one week i've seen um
[41:14] one day which when i was active i feel
[41:17] like by the by the end of the day i said
[41:19] i don't know if i can handle that i have
[41:21] a full-time job
[41:22] and this is everything else is all my
[41:24] part-time
[41:26] i wake up every day four o'clock and
[41:28] from four to seven that's when i do all
[41:30] my
[41:31] and uh sometime in the evening yeah i
[41:34] think you know when you're growing let
[41:35] me just encourage you that because
[41:37] you're you're very new to twitter i
[41:39] would encourage anybody that's new until
[41:41] you hit a thousand only tweet one time a
[41:45] day because if you're tweeting more than
[41:46] that first of all nobody is hearing you
[41:48] there's nobody listening to you you're
[41:49] not going into the twitter verse
[41:51] literally nobody is hearing your tweet
[41:53] so
[41:54] you're tweeting one time a day for
[41:56] actually you write between five and ten
[41:58] tweets
[41:59] and you choose one to post you choose
[42:03] your best one so you're practicing by
[42:05] writing five to ten and if you've got a
[42:07] full-time job maybe you write five you
[42:09] pick your best one and you tweet that
[42:11] tweet like that's it and then if you
[42:13] wanna grow your twitter page the other
[42:16] thing that i recommend is going to
[42:18] bigger accounts
[42:19] that are in the similar niche as you or
[42:22] in their maybe you know have 50 000 or
[42:26] 20 000 or 100 000 followers
[42:29] and turn on the notifications so when
[42:32] they tweet something what you'll do is
[42:34] you'll go in and make a comment on that
[42:36] tweet
[42:37] because now you're getting in front of
[42:39] all of their audience it's kind of like
[42:41] your guest posting on a newsletter
[42:44] i did that yesterday
[42:47] um
[42:48] this i think this this person had a
[42:50] hundred thousand followers i've got
[42:52] twenty thousand
[42:54] he posted something and i picked up a
[42:56] hundred fifty followers
[42:59] because of what i posted it got like
[43:03] 13 or 1400 likes
[43:06] my comment so that doesn't happen very
[43:09] often but that happened yesterday and
[43:11] and you can take that's how you can grow
[43:14] that's honestly that's the only way you
[43:16] can grow
[43:17] in the beginning and so what happens is
[43:20] think about this so you make a comment
[43:22] and they're like wow that's a great
[43:23] comment as a matter of fact the
[43:24] analytics show that over 500 people went
[43:28] to my bio
[43:30] and they decided if they were going to
[43:32] follow me or not and 150
[43:34] followed me
[43:35] so you want to have when they go to your
[43:37] bio you want to have a clean bio you
[43:39] want people to know what they're going
[43:40] to get but more importantly is you want
[43:43] to have
[43:44] good tweets so if you're posting it
[43:46] doesn't matter how many likes you got if
[43:48] they go to your timeline and they look
[43:50] at your tweets they're like oh that's a
[43:51] good tweet that's a good tweet i'm going
[43:52] to follow this guy it doesn't matter how
[43:53] many followers you have does that make
[43:55] sense yeah definitely i want to make a
[43:58] comment you you get 150 follower in one
[44:01] day
[44:02] that's three times my total followers
[44:06] i'm
[44:06] 54.
[44:08] that tweet that you shared did you share
[44:11] a tweet a thread of mine recently that's
[44:14] that thread thank you by the way uh that
[44:17] thread
[44:18] um i picked up 2500 followers in two and
[44:21] a half days
[44:23] so
[44:25] you can you know i just talked to a guy
[44:27] today uh somebody who i did a just a
[44:29] one-time coaching with uh
[44:32] earlier today just like an hour ago and
[44:35] he's right now at like 25 followers a
[44:38] day which is you know that's not bad but
[44:40] he's at like six or seven thousand and
[44:42] the thing about it is like
[44:44] i would rather grow at a hundred
[44:46] a day
[44:48] than 25 so you just have to look for
[44:49] ways to optimize and to get more
[44:52] followers
[44:53] in this one week
[44:55] my experience is when i posted my own
[44:58] story or my own thread there may be one
[45:01] like one comment
[45:03] but when i went uh i retweeted
[45:06] somebody's or if i have uh um tagged
[45:10] somebody and appreciated somebody
[45:13] those got me followers as well as
[45:15] comments and if so how i'm feeling
[45:18] in my first week that if you go and help
[45:21] other people
[45:22] be part of the conversation
[45:24] you get more traction versus just
[45:27] standing there and trying to write your
[45:29] own
[45:31] yeah it's if you just stand there and
[45:33] write your own stuff you will never grow
[45:36] i'm just telling you it's just not going
[45:37] to happen
[45:40] experience so yeah
[45:44] i just noticed we had 901
[45:46] we're gonna just jump to the last
[45:47] section which is perfect your message to
[45:50] the audience
[45:51] wow um a message if i could leave a
[45:54] message
[45:56] i think it would be kind of what my
[45:58] mantra was or what i thought about
[46:00] pretty much all the time last year and
[46:03] it was kind of two parts and that one
[46:05] part was
[46:06] to
[46:08] be more self-aware be uh be aware to be
[46:12] self-aware so just remind yourself to be
[46:15] self-aware
[46:16] of your marriage of your work habits of
[46:20] your health habits like start paying
[46:22] attention
[46:23] to what you're doing so be more
[46:25] self-aware that's the first part but the
[46:27] second part is to be intentional so if
[46:30] you notice that
[46:33] because you're more self-aware and you
[46:35] start noticing listen i'm not eating
[46:36] well and i feel awful
[46:39] then you have to be intentional to
[46:41] change that and to to make a change in
[46:43] your life and so if you are not happy in
[46:47] your marriage you need to be honest with
[46:49] yourself and be self-aware that wait a
[46:51] minute
[46:52] i'm not happy in this marriage and if i
[46:54] keep going down this road it's only it's
[46:57] i'm gonna live a miserable life and then
[47:00] you be you need to be um you know be
[47:04] intentional and say okay well i'm not
[47:06] happy in my marriage so the first step
[47:08] is maybe to express that to your wife
[47:10] and then from there it might be
[47:12] literally it might be reading a book it
[47:14] might be watching uh some some videos or
[47:16] it might be getting counseling or it
[47:18] might just be
[47:19] by being aware that you're not happy in
[47:21] your marriage honestly is just making
[47:24] decision to love your wife more deeply
[47:28] but that the
[47:29] what happens is that i think most people
[47:33] just live their lives without
[47:35] self-awareness and they wake up one day
[47:38] and they're old and they don't love
[47:40] their wife and their kids don't want to
[47:42] spend time with them and they're fat
[47:44] and
[47:45] it's all their own fault it's because
[47:47] they're just not paying attention so we
[47:49] all have that opportunity i highly
[47:51] recommend meditating and just being able
[47:54] to harness the power of our minds and
[47:56] and to be more self-aware so i guess
[47:58] that would be my message to everyone it
[48:00] worked really well it helped me
[48:01] tremendously in 2021
[48:04] george this was nice talking to you
[48:06] thank you so much for your time today
[48:09] thank you i really appreciate your
[48:11] inviting me thank you
[48:23] you